Case StudiesOnboardingPoint of Sale

Sculptform

Educational Campaign Merchandise Client: Choose Tap Partners A Choose Tap Case Study BRIEF Help partners promote the Choose Tap movement in schools and communities with…

Case StudiesEducational Campaigns

Moorundi

Educational Campaign Merchandise Client: Choose Tap Partners A Choose Tap Case Study BRIEF Help partners promote the Choose Tap movement in schools and communities with…

Videos

Impact Update: Van Heusen

Branded Apparel - Van Heusen

Studies show that what we wear influences our self-perception, cognition and creativity. What we wear to work affects our performance based on how comfortable and confident we feel. Discover Australia’s apparel market leader, Van Heusen.

Improve the impact of your branded apparel – learn more in our article.

Videos

Impact Update: The Right Product

How to Choose the Right Promotional Product

Promotional products are tangible advertising in an increasingly digitally-focused world. The right product raises brand awareness and strengthens the consumer/brand relationship. When you’re thinking of where to advertise next, the best place for your brand is in your customers’ hands, and on their arm and in their pocket. 

Read more in our article or complete our Merch Matcher™ to let us find the right product for your brand.

Articles

The Right Promotional Product for Your Brand

The Right Promotional Product for Your Brand

Am man stands in front of a brainstorm board covered in ideas and graphs and images. Representing choosing the right promotional product.

You’ve got a brand that you’re passionate about and you need to get it out there in your target market. You need potential consumers to see it, to touch it and to engage with it. You want your brand to be mobile and accessible and this is where promotional products shine. We’ll show you how to choose the right promotional product for your brand.

What is the right promotional product?

A promotional product is any item branded with a company logo, slogan or contact details. It is a piece of advertising that you place in consumers’ hands to carry with them. When your consumers do the leg work, promotional products lengthen your marketing reach. Most importantly, if you can put your logo on the right promotional product and put it in the right place, your brand is made visible to thousands for longer.

“81% of consumers kept the products they had received for more than a year.”

A year’s worth of advertising for the cost of a cap is too good a deal to ignore.

Once the decision is made to invest in promotional products for your brand, the next decision is what product. Anything can be a promotional product, which can make it hard to choose. Keep your consumers in mind to ensure your promotional products are meaningful. 

What do your customers care about?

If your target market knows that you care about what they care about, you can build brand trust and loyalty. For example, a target market that values environmental sustainability would appreciate reusable tote bags over mass-produced plastic pens. Alternatively, consumers of a younger demographic will value innovative and on-trend items more than embroidered headwear.

If they know you’re thinking about their wants and needs through the things you give away, your customers can rest assured you’ll care of them when it comes time to spend.

You must also consider how your customers use products. From our 20+ years in the industry, we know that practical products do the best out in the big wide world. Bags, Pens and USBs last longer in your customers’ hands and therefore relay your message further. Even better is when your items are both practical and quality. Their perceived value is much higher and thus remain in circulation for longer.

Discovering what is useful and valuable to your consumer will help guide you to the right promotional product.

Do bespoke products make a bigger impact?

Finally, if nothing out there is quite right for the message you want to send or the client you want to grab, bespoke promotional items are the only way to go. Check out our case studies to see what our clients have achieved.

Creative thinking and market knowledge can usher your brand into a world of products for any event or environment imaginable. One-of-a-kind products have the power to set your brand apart and make an impact on everyone who sees it.

Promotional products are tangible advertising in an increasingly digitally-focused world. They raise brand awareness and strengthen the consumer/brand relationship. When you’re thinking of where to advertise next, the best place for your brand to be is in your customers’ hands, and on their arm and in their pocket. 

Let Impact help you choose the right promotional product for your brand. We have access to thousands of products for any occasion. We also specialise in bespoke products for specific campaigns, exhibitions, product launches or even complete rebrands. Bring your brand to life in the moments that mean the most to your customers and clients. Let the right promotional product create on-brand experiences.

Videos

Impact Update: Better Bags

Environmentally Friendly Tote Bags

While natural products seem the logical choice for ‘most environmentally friendly’, they aren’t always. Resources used in growing and manufacture of natural products can have more of an impact than those needed for the non-woven polypropylene. Which are better bags for the environment?

Read the full article to discover more single-use bag alternatives.

Infographics

Infographic: Custom Orders

Your Custom Orders Road Map

See where you’re at on our custom orders road map. Each step ensures your brand integrity and guarantees promotional products that will deliver on-brand experiences that bring your brand to life. 

There’s the right product for each of your brand’s key moments, from gifts with purchase to your marketing calendar events. 

An infographic outlining Impact's Custom Order process.

Find out more about how we deliver real products that give you unreal results. Or try our Merch Matcher to get the process started today.

Videos

Impact Update: Employee Wellness

Improve Employee Wellness

Employee wellness initiatives that actually work are intrinsic to company culture. Building an atmosphere of compassion and genuine care in the workplace and at-home workspace are essential for getting through with our health intact.

Read more about the employee strategies that work in our article.

Videos

Impact Update: Sublimation

What is Sublimation Printing?

Sublimation is just one way we bring your brand to life in meaningful moments. The process brings together technology, science and your beautiful designs to deliver fantastic full-colour, all-over branding that makes an impact.

Read more about the many decoration types available in our article.

Infographics

Infographic: Employee Gifts

Employee Gifts and Staff Engagement

You know that promotional products aren’t only for external marketing. The PPAI (Promotional Product Association International) conducted a study to investigate how brands use promotional products in the workplace. This study revealed that US brands are spending $4.3 billion on employee relations and gift-type products. They recognise the link between employee gifts and staff engagement. They’re betting big money on it.

If you want your workforce to work harder for you, one thing you can do is show appreciation through corporate gifting!

infographic describing employee gifting and staff engagement.

You can find out more about how to boost your staff engagement with branded merchandise in our article. Or tell us more about what you’re looking for out of your promotional products through our Merch Matcher™.