Case Study 01

Video Sleeve
for Delta Goodrem
Fragrances

Client: Chemist Warehouse

BRIEF:
Create a great keepsake that will help drive Christmas sales and build brand loyalty for Delta Goodrem Fragrances.

QTY: 5,000

BACKGROUND:
The retail fragrance sector is very heavily branded utilising high quality imagery and point of sale material in a very crowded space. Our client needed to build sales in a competitive market as well as retaining perceived value in the product. Coming at Christmas time we needed to not only appeal to Delta fans, but also to friends and family purchasing for loved ones in the ultimate giving season.

OUTCOME:

We produced a unique and beautiful embossed and gold foiled sleeve incorporating a Delta video singing ‘We wish you a merry Christmas’ that slides over the fragrance gift box. Featured on the back page of the Chemist Warehouse national catalogue and with great displays in store nationally, the ‘Delta Video Sleeve’ was a great success. Leading the way in this space, other celebrities have now requested for this technology to promote their brands.

Video Sleeve
Video Sleeve Views