Create a piece of merchandise that can retail at the Brisbane Royal Show. The piece must be identifiable with RSPCA, however it cannot resemble anything that had been done previously or was currently sold in their online store. It needed to have a perceived value of RRP$25.00 to the consumer with a minimal buy price for RSPCA as a Not-For-Profit organisation.
We needed to design a product that would create interest and that ‘awwww’ factor, enough for consumers to spend $25 for a keepsake. We focused on the ‘inspector’ aspect and decided to create a soft toy dog complete with an inspector uniform. We selected the Alsatian breed as it represented security, monitoring and safety. Then came the fun part – dressing it up.
Impact designed and produced the RSPCA ‘INSPECTOR PUP’, complete with uniform and badges for less than $10.00. RSPCA sold the majority of the 2000 at the Ekka, with all profits going back into RSPCA Queensland.