Case Study 05

ALLENS Like Lollies
for TyreMax’s
Resellers

Client: TyreMax

BRIEF:

Come up with a piece of merchandise that had high brand awareness that the resellers would love. Price must be under $2.

QTY: 10,000

BACKGROUND:

Our client had been giving away shortbread for their resellers and were now wanting something fresh. They offer corporate gifts to the store managers, but this product was predominately targeting the tyre fitters and salesmen. The goal was to have TyreMax brands recommended over their competitors. Brand recall was the sole purpose, with a little fun thrown in.

OUTCOME:

We know everyone loves lollies, and we wanted to go one step further and provide the client with a unique product. Rather than the clear cello-wrap lollies with a sticker or digital print on the bag, why not create their own “ALLEN’S LIKE LOLLIES”. We designed the lolly bag to be printed with the double layer film, complete with the hole punch hang tag. We selected an Australian manufacturer for their ‘snakes’ and ‘jellies’. The bag was branded TyreMax with corporate information, website and phone number. We also included the nutritional information on each bag. They could sit on any retail shelf. Feedback has been phenomenal and the client loves them. We have produced over 50,000 so far and counting.

TyreMax's Lollies