Case Studies

Built Environs Case Study Onboarding Products

Case Study 15: BUILT ENVIRONS

“New Starter” Onboarding Packs

Client: Built Environs

A Built Environs Case Study

BRIEF

Outfit new Built Environs employees with quality branded merch. Help them to feel part of the team and reflect brand values. The products had to exemplify the company’s dedication to the collective experiences and perspectives of their employees; creativity and innovation; with the aim of fostering lasting and meaningful relationships.

BACKGROUND

Recent wins nationally, and in New Zealand, have prompted the hire of additional staff. Built Environs acknowledges that its success and achievements are defined by the quality of their team. Alongside delivering projects that enrich communities, their purpose is to challenge, reward and grow their people. A quality onboarding pack of beautiful and functional branded merchandise equips their team with necessary materials, and demonstrates the value Built Environs places on the individuals that bring them success.

OUTCOME

The tried-and-true mix of pens, notebooks, mint tins, and drink items shone alongside the premium Swiss Peak backpacks. Truly excellent in both form and function, the “New Starter” packs are distributed among Built Environs’ new hires in all regions.

Onboarding Pack Products
Agline Field Day Marquee with logo

Case Study 14: Agline

Field Days Marquee

Client: Agline

An Agline Case Study

BRIEF

From a design perspective, Agline needed something big and bold to make a statement and reinforce their brand at agricultural field days and exhibitions. From a practical perspective, their marquee needed to be large and high quality so it would last many years of outdoor shows.

BACKGROUND

Agline is a Tasmanian irrigation company. As a growing company that services the agricultural industry, their presence at rural shows is an important way to connect with new and existing clients. Agline wanted to debut their new marquee at AGFEST in May. Named one of Australia’s top three agricultural field days, AGFEST welcomed 40,000 patrons in 2021.

OUTCOME

In the words of the Agline team at AGFEST, “The marquee made a statement on our site, making the site visible from across the showgrounds, encouraging visitors to come and have a look.” The sleek and unique, black marquee stood out among the sea of white tents. The new, polished look increased prospective clients’ trust, resulting in more meaningful engagement with attendees and better qualified leads to take away from the event.

Agline Marquee Back
Case Study on Allegion trade show

CASE STUDY 13: Allegion

Tea Infuser Bottle

Client: Allegion

Allegion Case Study

BRIEF:

Produce a high-interest prize for architects and designers to win at Equinox events throughout 2019 at the Allegion stand.

BACKGROUND:

The client wanted a drink-related item that could be used in conjunction with tea tins that we had supplied them. Allegion have run a ‘spin to win’ activity at their stand at Equinox events running across Australia in 2019 to engage with architects and designers and the tea infuser bottles were given away as the major prize. Their sleek styling, engraved bamboo lid and gift tube were the easy choice for a prize aimed at architects and designers.

OUTCOME:

The tea infuser bottles have been a major success at all Equinox 2019 events. Many of the winners of the tea infuser bottles commented that the prize was fantastic, and some winners said they really wanted a tea infuser just like the ones we were giving away as the major prizes.

VAHS apparel in NAIDOC march

CASE STUDY 12: Victorian Aboriginal Health Service Branded Apparel

NAIDOC March Apparel

Client: VAHS – Victorian Aboriginal Health Service

VAHS Apparel Case Study

BRIEF

Supply a product the client has ordered for the last four years because the quality is great.

BACKGROUND

The Victorian Aboriginal Health Service (VAHS) has been an Impact client for the last four years. Their products are created and available for purchase at the NAIDOC march and pre-march festivals during NAIDOC week. They aim to create awareness and find solutions to the issues effecting indigenous people.

OUTCOME

This year’s VAHS branded hoodies, tees and singlets carried the organisation’s health message surrounding children and second-hand smoke. The extra visibility of their message helped carry it to all those in attendance. VAHS promotional merchandise also adds to the sense of community and pride felt during the NAIDOC march and other events.

CASE STUDY 11: Rockwell Automation

Acacia Cheeseboard

Client: Rockwell Automation

BRIEF

The client wanted a valued gift that connected with their food and beverage industry customers. They would be gifted at the biannual AUSPACK event. The product had to be something that would get a lot of use, that wasn’t a desk or business-related item.

BACKGROUND

Rockwell Automation attend a number of tradeshows throughout the year. This year they wanted to make their customers feel special with a gift that they could enjoy with their family and friends. Our consultant took their brief and budget and came back with the Acacia Cheese Board engraved with the Rockwell Automation logo.

OUTCOME

The cheeseboards were so popular at the AUSPACK event that Rockwell ordered again for their biggest event of the year. The results at the TechEd expo were just the same. In their words ‘every single customer loved it and thought it was a really nice and useful gift.’ Rockwell have ordered the Acacia Cheese Boards three times in 2019 – it’s safe to say their clients cannot get enough of their custom branded corporate gifts.

Rockwell Automation engraved cheeseboard with printed box.

CASE STUDY 08: Honda MPE

Custom-Shaped Power Bank
for Honda

Client: Honda MPE

Honda Australia Generator Case Study

BRIEF:

Create a custom power bank in the shape of the all-new EU22i Honda generator. They were to be presented as gifts to Dealer Principals who attended the Power Equipment National Dealer Conference and if successful, added to Honda merchandise range.

QTY: 6000

BACKGROUND:

Marketing a new product is always difficult. Honda were looking for ways to market their all-new EU22i in a cool way. That’s when they came to Impact to design a miniature version of the generator.

OUTCOME:

We designed a concept visual of the power bank for Honda signoff and went to work on preproduction samples. After the sample signoff, we went to mass production and delivered in a timely manner. The Directors and Dealer Principals were so impressed with the outcome, the power banks were added to the merchandise range and rolled out nationally! Great win for both Honda and Impact!

Power Bank for Honda MPE

CASE STUDY 10: Peters Ice Cream

Maxibon
Vestmas Vest

Client: Peters Ice Cream

Peters Ice Cream Case study

BRIEF:

Create an Aussie version of the ‘Ugly Sweater’ for a Facebook promotion at Christmas.

BACKGROUND:

Celebrating Christmas the traditional way in Australia is always going to be difficult with the burning heat. That’s why Peters came to us for an Aussie take on the rest of the world’s ‘Ugly Sweater’.

OUTCOME:

We explored a variety of options and decided the ‘coolest’ way to get the effect of the knitted look was to do a sublimation on the AFL style Guernsey. The end result was incredible and the whole Peters team and Maxibon enthusiasts totally agreed! After delivery, the vests were an instant hit in the Peters offices and when fans saw them on Facebook they were going wild trying to win one of their own. All-in-all the promotion was highly successful for Peters in engaging customers. So much so that they brought them back in a different way for Christmas 2019!

Maxibon's Vest
Maxibon's Vest

CASE STUDY 09: Burson Automotive

Sunscreen
and Drink Bottle

Client: Burson Automotive

Case Study on Burson Automotive

BRIEF:

Locally source 1L pump bottles of high SPF sunscreen and drink bottles in time for summer. All branded with the Burson logo.

BACKGROUND:

Burson Automotive views the safety of their people as a top priority even when it comes to small details like sun protection. Their order was a part of a company-wide health and safety sun smart initiative. It required the Impact team to find Australian-made products and supply them to every Burson store lunchroom in Australia. Local products were necessary so that they met Australian standards and got to each location in a timely manner.

OUTCOME:

The sunscreen and drink bottles proved to be a great help during the summer months. Staff had the necessary sun protection they needed while going about their work and were able to represent Burson while using their branded drink bottles. With custom sunscreen bottles, Burson branding was consistent in store, from front to back.

CASE STUDY 01: Chemist Warehouse

Video Sleeve
for Delta Goodrem
Fragrances

Client: Chemist Warehouse

BRIEF:
Create a great keepsake that will help drive Christmas sales and build brand loyalty for Delta Goodrem Fragrances.

QTY: 5,000

BACKGROUND:
The retail fragrance sector is very heavily branded utilising high quality imagery and point of sale material in a very crowded space. Our client needed to build sales in a competitive market as well as retain perceived value in the product. Coming to Christmas-time we needed to appeal to Delta fans, as well as friends and family purchasing for loved ones in the ultimate giving season.

OUTCOME:

We produced a unique and beautiful embossed and gold foiled sleeve incorporating a video of Delta singing ‘We wish you a merry Christmas’ that slides over the fragrance gift box. Featured on the back page of the Chemist Warehouse national catalogue and with great displays in store nationally, the ‘Delta Video Sleeve’ was a great success. Leading the way in this space, other celebrities have now requested this technology to promote their brands.

Video Sleeve
Video Sleeve Views

CASE STUDY 07: Deliveroo

Food
Delivery Bags

Client: Deliveroo

BRIEF:
Provide an end to end solution for the ‘delivery to consumer’ needs of a fast-growing organisation for their online food ordering platform. The solution must strongly brand the organisation and be fit for purpose and sustainable.

QTY: 500,000

BACKGROUND:

Deliveroo were having issues with their food delivery bags, as it was just a paper bag that could tear, get soiled, or be damaged due to damp, condensation from the food and drink they were transporting. This resulted in a poor delivery experience to consumers, who were less than satisfied to receive their often-high-end restaurant quality meals in this form.

Along with this, due to the increase in restaurants joining Deliveroo’s service, there was a logistical nightmare created with the distribution of the delivery bags to the volume of restaurants.

OUTCOME:

This was no ordinary task. Team Impact considered the challenges and presented them with a totally different idea, that wasn’t just ANOTHER paper bag!

We used our creative thinking and presented a waterproof, reusable, recyclable and cost-effective carry bag! It had exceptional durability, 25kg weight capacity, along with a much higher quality print, which would allow for greater brand exposure. A massive win for the client, who loved the concept.

But we didn’t stop there. We created an online inventory control portal that allowed Deliveroo restaurants to log on and order cartons of the bags to be delivered directly to their doors, eliminating all the time and effort that Deliveroo staff had previously spent.

Now over 1.5 million bags have been produced and counting, delivering to over 2,000 restaurants and food outlets in every corner of the country.

Deliveroo's Food Delivery Bag