Building Brands

CASE STUDY 05: Tyremax

ALLENS Like Lollies
for TyreMax’s
Resellers

Client: TyreMax

BRIEF:

Come up with a piece of merchandise that had high brand awareness that the resellers would love. Price must be under $2.

QTY: 10,000

BACKGROUND:

Our client had been giving away shortbread for their resellers and were now wanting something fresh. They offer corporate gifts to the store managers, but this product was predominately targeting the tyre fitters and salesmen. The goal was to have TyreMax brands recommended over their competitors. Brand recall was the sole purpose, with a little fun thrown in.

OUTCOME:

We know everyone loves lollies, and we wanted to go one step further and provide the client with a unique product. Rather than the clear cello-wrap lollies with a sticker or digital print on the bag, why not create their own “ALLEN’S LIKE LOLLIES”. We designed the lolly bag to be printed with the double layer film, complete with the hole punch hang tag. We selected an Australian manufacturer for their ‘snakes’ and ‘jellies’. The bag was branded TyreMax with corporate information, website and phone number. We also included the nutritional information on each bag. They could sit on any retail shelf. Feedback has been phenomenal and the client loves them. We have produced over 50,000 so far and counting.

TyreMax's Lollies

CASE STUDY 04: Valvoline

Compressed Tee
for Valvoline’s
1st Quarter Promotion

Client: Valvoline

BRIEF:

Create a ‘Gift with Purchase’ for a first quarter promotion. The target market was men aged 25-45 years. It needed to be a small product with perceived value and anti-theft properties were  critical for the retail environment. It was also important that the product was easy for merchandisers to transport and attach to the bottles in-store.

QTY: 60,000

BACKGROUND:

Our client was presented ten ideas and the client loved the idea of a ‘COMPRESSED TEE’. We were very mindful that the client had issues with theft of previous giveaways simply ‘walking out the door’. We took that statement seriously and researched tags, anti-theft devices and other options to attach the tee to the actual Valvoline bottle. A compressed tee is not bespoke but what we used to attach the tee to the bottle was. We worked specifically with two factories, one in Canada and one in China to develop a plastic ring that would easy slip over the lid of the oil bottle but not off again. The size had to be ‘just right’ for the Valvoline bottle.

OUTCOME:

Not one compressed tee was reported stolen or missing. We see that as 100% success. The bonus was that the consumers loved the quirkiness of the tee and something to keep!

Compressed Tee

CASE STUDY 02: Asics

Double Wine Carrier
Gift for ASICS’
Key Stake Holders

Client: ASICS

BRIEF:

Create a bespoke Christmas gift for key stakeholders for under $10.

QTY: 500

BACKGROUND:

ASICS were looking for ideas. They always give away a bottle of wine, but wanted to add a little branded ‘something’ to go with the wine. We were up for the challenge! In thinking of how we could make it unique for them, we wanted to up the ante with their gift of wine and make the gift functional and reusable  The one thing that is synonymous with their brand is their ‘cool dry’ fabric with the distinct pattern.

OUTCOME:

We hand drew a DOUBLE WINE CARRIER fashioned from their distinct running singlet. The carrier was constructed of neoprene with their ‘cool dry’ fabric as the outer. A production sample was produced and the client loved it. The finished product surprised and delighted their clients!

ASICS' Double Wine Carrier