Growing Market Share

CASE STUDY 08: Honda MPE

Custom-Shaped Power Bank
for Honda

Client: Honda MPE

Honda Australia Generator Case Study

BRIEF:

Create a custom power bank in the shape of the all-new EU22i Honda generator. They were to be presented as gifts to Dealer Principals who attended the Power Equipment National Dealer Conference and if successful, added to Honda merchandise range.

QTY: 6000

BACKGROUND:

Marketing a new product is always difficult. Honda were looking for ways to market their all-new EU22i in a cool way. That’s when they came to Impact to design a miniature version of the generator.

OUTCOME:

We designed a concept visual of the power bank for Honda signoff and went to work on preproduction samples. After the sample signoff, we went to mass production and delivered in a timely manner. The Directors and Dealer Principals were so impressed with the outcome, the power banks were added to the merchandise range and rolled out nationally! Great win for both Honda and Impact!

Power Bank for Honda MPE

CASE STUDY 10: Peters Ice Cream

Maxibon
Vestmas Vest

Client: Peters Ice Cream

Peters Ice Cream Case study

BRIEF:

Create an Aussie version of the ‘Ugly Sweater’ for a Facebook promotion at Christmas.

BACKGROUND:

Celebrating Christmas the traditional way in Australia is always going to be difficult with the burning heat. That’s why Peters came to us for an Aussie take on the rest of the world’s ‘Ugly Sweater’.

OUTCOME:

We explored a variety of options and decided the ‘coolest’ way to get the effect of the knitted look was to do a sublimation on the AFL style Guernsey. The end result was incredible and the whole Peters team and Maxibon enthusiasts totally agreed! After delivery, the vests were an instant hit in the Peters offices and when fans saw them on Facebook they were going wild trying to win one of their own. All-in-all the promotion was highly successful for Peters in engaging customers. So much so that they brought them back in a different way for Christmas 2019!

Maxibon's Vest
Maxibon's Vest

CASE STUDY 01: Chemist Warehouse

Video Sleeve
for Delta Goodrem
Fragrances

Client: Chemist Warehouse

BRIEF:
Create a great keepsake that will help drive Christmas sales and build brand loyalty for Delta Goodrem Fragrances.

QTY: 5,000

BACKGROUND:
The retail fragrance sector is very heavily branded utilising high quality imagery and point of sale material in a very crowded space. Our client needed to build sales in a competitive market as well as retain perceived value in the product. Coming to Christmas-time we needed to appeal to Delta fans, as well as friends and family purchasing for loved ones in the ultimate giving season.

OUTCOME:

We produced a unique and beautiful embossed and gold foiled sleeve incorporating a video of Delta singing ‘We wish you a merry Christmas’ that slides over the fragrance gift box. Featured on the back page of the Chemist Warehouse national catalogue and with great displays in store nationally, the ‘Delta Video Sleeve’ was a great success. Leading the way in this space, other celebrities have now requested this technology to promote their brands.

Video Sleeve
Video Sleeve Views

CASE STUDY 05: Tyremax

ALLENS Like Lollies
for TyreMax’s
Resellers

Client: TyreMax

BRIEF:

Come up with a piece of merchandise that had high brand awareness that the resellers would love. Price must be under $2.

QTY: 10,000

BACKGROUND:

Our client had been giving away shortbread for their resellers and were now wanting something fresh. They offer corporate gifts to the store managers, but this product was predominately targeting the tyre fitters and salesmen. The goal was to have TyreMax brands recommended over their competitors. Brand recall was the sole purpose, with a little fun thrown in.

OUTCOME:

We know everyone loves lollies, and we wanted to go one step further and provide the client with a unique product. Rather than the clear cello-wrap lollies with a sticker or digital print on the bag, why not create their own “ALLEN’S LIKE LOLLIES”. We designed the lolly bag to be printed with the double layer film, complete with the hole punch hang tag. We selected an Australian manufacturer for their ‘snakes’ and ‘jellies’. The bag was branded TyreMax with corporate information, website and phone number. We also included the nutritional information on each bag. They could sit on any retail shelf. Feedback has been phenomenal and the client loves them. We have produced over 50,000 so far and counting.

TyreMax's Lollies

CASE STUDY 04: Valvoline

Compressed Tee
for Valvoline’s
1st Quarter Promotion

Client: Valvoline

BRIEF:

Create a ‘Gift with Purchase’ for a first quarter promotion. The target market was men aged 25-45 years. It needed to be a small product with perceived value and anti-theft properties were  critical for the retail environment. It was also important that the product was easy for merchandisers to transport and attach to the bottles in-store.

QTY: 60,000

BACKGROUND:

Our client was presented ten ideas and the client loved the idea of a ‘COMPRESSED TEE’. We were very mindful that the client had issues with theft of previous giveaways simply ‘walking out the door’. We took that statement seriously and researched tags, anti-theft devices and other options to attach the tee to the actual Valvoline bottle. A compressed tee is not bespoke but what we used to attach the tee to the bottle was. We worked specifically with two factories, one in Canada and one in China to develop a plastic ring that would easy slip over the lid of the oil bottle but not off again. The size had to be ‘just right’ for the Valvoline bottle.

OUTCOME:

Not one compressed tee was reported stolen or missing. We see that as 100% success. The bonus was that the consumers loved the quirkiness of the tee and something to keep!

Compressed Tee