Raising Awareness

CASE STUDY 07: Deliveroo

Delivery Bags

Client: Deliveroo

Provide an end to end solution for the ‘delivery to consumer’ needs of a fast-growing organisation for their online food ordering platform. The solution must strongly brand the organisation and be fit for purpose and sustainable.

QTY: 500,000


Deliveroo were having issues with their food delivery bags, as it was just a paper bag that could tear, get soiled, or be damaged due to damp, condensation from the food and drink they were transporting. This resulted in a poor delivery experience to consumers, who were less than satisfied to receive their often-high-end restaurant quality meals in this form.

Along with this, due to the increase in restaurants joining Deliveroo’s service, there was a logistical nightmare created with the distribution of the delivery bags to the volume of restaurants.


This was no ordinary task. Team Impact considered the challenges and presented them with a totally different idea, that wasn’t just ANOTHER paper bag!

We used our creative thinking and presented a waterproof, reusable, recyclable and cost-effective carry bag! It had exceptional durability, 25kg weight capacity, along with a much higher quality print, which would allow for greater brand exposure. A massive win for the client, who loved the concept.

But we didn’t stop there. We created an online inventory control portal that allowed Deliveroo restaurants to log on and order cartons of the bags to be delivered directly to their doors, eliminating all the time and effort that Deliveroo staff had previously spent.

Now over 1.5 million bags have been produced and counting, delivering to over 2,000 restaurants and food outlets in every corner of the country.

Deliveroo's Food Delivery Bag


Inspector Pup
for the Brisbane
Royal Show

Client: RSPCA


Create a piece of merchandise that can retail at the Brisbane Royal Show. The piece must be identifiable with RSPCA, however it cannot resemble anything that had been done previously or was currently sold in their online store. It needed to have a perceived value of RRP$25.00 to the consumer with a minimal buy price for RSPCA as a Not-For-Profit organisation.

QTY: 2,000


We needed to design a product that would create interest and that ‘awwww’ factor, enough for consumers to spend $25 for a keepsake. We focused on the ‘inspector’ aspect and decided to create a soft toy dog complete with an inspector uniform. We selected the Alsatian breed as it represented security, monitoring and safety. Then came the fun part – dressing it up.


Impact designed and produced the RSPCA ‘INSPECTOR PUP’, complete with uniform and badges for less than $10.00. RSPCA sold the majority of the 2000 at the Ekka, with all profits going back into RSPCA Queensland.

Inspector Pup