Hesta and Tasnetworks serving their communities

Giving Back: Impact Clients Serving Their Communities

Hesta and Tasnetworks serving their communities

Brand awareness, generating leads and encouraging brand loyalty are only some of what promotional products can do. When promotional products are out in the wider community, in places where great things are happening, your brand can become associated with those great things. Better still, you can make those great things happen in your community.

As Cathy Houston from Delta Marketing Group said,

‘Your company’s brand goes beyond logos, fonts, and color scheme. In fact, customers’ perception of your brand is built through every interaction they have with your business, from your website to your customer service to your building.’

Extend this to your presence in the community and the power that your brand has to build client trust becomes clear. Hesta Super Fund and TasNetworks are just two of Impact’s clients who are doing wonderful things for the people around them.


Back in 1998, the first Mother’s Day Classic was held. The goal was to raise awareness and funds for the National Breast Cancer Foundation. Hesta has since become one of the foundation’s biggest donors with the event raising almost $36 million over the last 21 years.

Hesta employees across the country not only race and support their colleagues in the event, they also volunteer their time across the country to help it run smoothly.

On the day the bright purple of the Hesta brand can be seen in the sea of pink thanks to their shirts, caps, bags and other merchandise.

They have contributed great amounts in funds and resources to such an important cause. Impact have been proud to have played a small part in Hesta’s support of Mother’s Day Classic.


TasNetworks is a power supplier in our own neck of the woods. They’re working on Project Marinus – a huge step in building a more sustainable and reliable power network across the east coast of Australia. They’re also educating our children in school about electrical safety through their Bright Sparks program.

During the 45+ minute presentation, kids learn about the safe use of electricity, as well as what it takes to power their home. The aim of this program is to educate Tasmania’s next generation about the cost and effects of electricity, encouraging responsible use of our resources.

The materials used in the programs are supplied and assembled by Impact and we are very proud to be a part of keeping our children safe in the home.

Corporate social responsibility is a growing concern in our socially conscious world. Those companies who can show their clients that they genuinely care about them and the wider community step ahead of those who don’t.

If you liked this article, please comment below.

Effective Internal Marketing shows greater vision success

3 Principles For Internal Marketing Success

Effective Internal Marketing shows greater vision success

Creating a cohesive team gets harder as companies grow. The ideal way to bring your employees together is through your company’s brand. When your team know what and what isn’t ‘on brand’ their interaction with customers and clients is consistent and reassuring, building trust and loyalty both internally and externally. That’s the goal. The reality is that getting to that point requires hard work and effective internal marketing.

Effective internal marketing gives your people, from top to bottom, a clear vision of what they are trying to achieve – whether it be a merger, re-brand or performance boost. Whatever it is, approaching internal marketing the same way as external will help to engage your employees and empower them to deliver brand vision.

Harvard Business Review’s Colin Mitchell outlines three principles essential to effective internal marketing. They are ‘Choose your moment’, ‘Link internal and external marketing’ and ‘Bring the brand alive for employees.’ As evidenced in the article, acting on these principles will build a solid company brand that is understood and lived by employees.

Principle 1: Choose your moment

Successful internal marketing often requires the momentum of structural or other great change to capture employees most effectively. During these periods team members look for direction in earnest and will be open to strategies that give them reassurance as well as purpose they are looking for.

Mitchell also warns of knowing when to back off. The enthusiasm of internal marketing done well may tempt you to continue to push the branding message after the moment has passed. However, this can lead to confused, frustrated and overwhelmed teams that just want to get the job done. Once the vision is caught, your employees must be given the time to implement and enact it.

Principle 2: Link internal and external marketing

Giving the same message to your employees as to your customers lets employees meet the expectations of customers and increases their trust in you. Your team is empowered by the knowledge that they are working toward the goals you’ve advertised to your clients.

Mitchell sites Nike’s internal ‘story tellers’ that echo their external marketing in their correspondence with employees. They share the successes of employees’ and founders’ initiative, or ‘just doing it’, to motivate staff. In using external marketing slogans internally, Nike shows itself as one cohesive company, true to its brand.

Principle 3: Bring the brand alive for employees


As much as knowing the target market is essential for creating potent external branding, so is knowing your employees when marketing brand internally. Understanding the team’s pain points and sources of resentment, then actively solving them, are crucial to making your employees feel like they are part of the brand and your vision.

Mitchell says,

To overcome people’s natural cynicism, the campaign and the communications materials must ring true for employees and must draw on the company’s very soul, reflecting and reinforcing what people care about and what makes them come to work in the morning.

When they feel included in the brand, your employees will have little trouble taking it on and reflecting it in everything they do.

Internal marketing should be more than a company-wide memo and a mug with your slogan on it. While we absolutely support employee gifting, it should be used at the right time and in conjunction with meaningful communication to successfully market your brand to your team.

You can read the original article here.

Cost and Value

Cost vs Value: What Do They Mean For Your Promotional Products?

Cost and Value

What is the difference? What do they actually mean? And how do they impact your promotional products?

Cost and value should be carefully considered when deciding on a budget for branded merchandise. They are a valuable tool in a larger marketing strategy, after all. Read on to find how cost and value work together and what they mean for your products.


Cost is the dollar amount spent on your branded merchandise. It’s the number that you may feel is the most important, but when it comes to investing in your business, is the out-of-pocket amount the only one you consider? Of course not!


The value is what the customer perceives your products to be worth. It is not a dollar figure, but is based on the product’s usefulness, quality and longevity. Value is individually perceived and not easy for companies to track. However, it is possibly the most important factor for promotional products, as we’ll discuss below.

How do they work together?

Promotional products must maintain a careful balance between cost and value to be effective. Your company wears a product’s cost in the hope that your potential customers will see its value, keep it and eventually give you their business. Because value is unique to an individual it is not a direct reflection of a product’s cost. For example, what you spend $20 per unit on may be of little value to the recipient and give little to no return on investment (ROI). Likewise, a product costing you 50 cents may be of great use to the recipient and return upwards of 1000x its outlay in future business.

The ideal ratio is low cost and high value but today’s consumers aren’t so easily bought. We’ve all become so used to being sold to that we’ve learned to tune most advertising out. Anything we receive that even looks like it’s trying to sell to us, is treated with suspicion and its value decreases.

A promotional product’s ‘give-away’ nature

Branded merchandise can also suffer from its ‘give-away’ nature. Because it costs the recipient nothing, a promotional product often has a low perceived value. We know when what we’ve been given has been mass-produced – that feeling takes away the gift’s uniqueness and any sentiment it may be trying to convey. This is why it is key to know your target market and have a focused, strategic aim in your branded merchandise marketing.

Choose promotional products that are not like anything your customers have seen before, are useful and feel like they cost something substantial. This increases their perceived value and will compel the receiver to keep it. The longer your products are used, the more advertising your brand receives.

Cost per impression

Each impression – that is, each time your brand/contact details/logo is seen – increases the chance of someone doing business with you. When your promotional product is in use often, even every day, the impression count sky-rockets. How many times will that bag be picked up by your client, and how many times will it be seen by others? The relatively small cost of a promotional product can therefore be well worth it for the number of times your brand is seen and engaged with.

In conclusion

A promotional product with a low cost to you but a high perceived value to your customer will also be of great value to your business. Well-made, well-placed merchandise has the potential to provide huge ROI in the form of revenue and brand loyalty, making its initial cost well worth it. You just have to get the cost:value ratio right.

If you liked this article, subscribe for more or contact us to ask about your next great promotional product.

Promotional Product Problems

Promotional Product Problems: 3 Things You Can Do To Stop Your Promo Becoming An “Oh No!”

Promotional Product Problems

At Impact we’ve found that our clients most fear their products will arrive and be nothing like what they envisioned. Thankfully there are steps we, and you, can take along the production journey to minimise the possibility of issues that require a dramatic fix.

As a part of the production process, we supply artwork proofs. These documents come from our factories and give you a visual of what your merchandise will look like with branding, including the size and position of the logo. Our factories sometimes have a disclaimer about the colours or print placement not being consistent to exactness from product to product. These inconsistencies stem from the sheer number of products they are supplying. Their disclaimer covers them for the logo on one item being a few millimetres to the right or left where the logo on the next item is dead centre.

The information you give us is the first step you can take in making sure your promotional products are just right. So having a clear brief is integral. Below are three more things you can do to limit the occurrence of promotional products issues.

Ask for a sample

To further curb the occurrence of larger issues arising, suppliers offer preproduction samples at cost. Samples are invaluable due to the confidence they give that what you will receive is absolutely what you want. A preproduction sample will give you a feel for the size and shape of your product. If the sample arrives and the item is too heavy or a detail is off, adjustments can be made to make the product just right.

A sample will also show how the colours will appear when they’re printed. The product material and the colour of the product can alter the tone of the colours once they’re printed on its surface. To counter this, suppliers print a layer of white first in order to get a truer print and a sample will demonstrate the final result.

Get a sample; for the peace of mind and avoiding buyer’s remorse, it’s worth it.

Know the PMS number

In the branding business we know that the colours of a logo are almost as important as the design itself. Cadbury Purple is not the same as purple, and purple will never be used on a Cadbury product. The way to ensure the correct colours are used on merchandise is to use the specific Pantone colour, identified by a number/letter code. So important are these colours to the big brands that there have been decades-long battles over them and their use (don’t you dare use PMS 2685C for your chocolate bar wrapping, you will regret it).

If the exact colour of your logo is critical, know the PMS number. When it is requested and where printing and production allows, that is the colour that the factories will produce regardless of how it looks on your screen.

Order early

Deadlines can multiply stress immensely. While Impact can meet some extremely tight timeframes, our clients’ stress becomes our own when their deadline looms. To stop a timeframe strangling the possibilities available to you, order early. Know your events calendar and start looking at promotional products three to six months in advance. The options available increase when there is the time to make them and perfect the branding.

Getting in with plenty of time also reduces the worry of products getting lost in transit. Immense pressure is added to all parties involved when the courier has a tight delivery deadline. So to prevent refreshing the courier tracking site every 10 minutes and a possible late arrival, order early.

What if there’s still an issue with the product I ordered?

Mistakes do happen, no one is immune. Even if you’ve done all of the above and we’ve done everything our end, there is still a small chance that something could go wrong at any point in the production chain. If there’s still an issue with the product (it’s faulty, broken, the wrong colour or has wrong parts), there’s no problem that can’t be fixed with some time and effort. Products can be remade, parts re-sent and logos reprinted.

We are passionate about the products we produce and so are just as passionate about getting them right. Our experienced and knowledgeable team are only a call away to answer any questions before, during, and after the production process.

Impact builds Online Stores

How Does An Impact Online Store Work?

Impact builds Online Stores

An online store for your company where all the products have your name on them and they’re all pre-paid. Sounds great, yes? How about, each branch of your company being able to order from the store to refill their own stock and we’ll send it out to them from our warehouse. It’s a service that Impact offers to give our clients control of their promotional product stock without having to do the nitty gritty themselves.

An Impact online store is a natural progression from the warehousing service we offer (see here). It makes stock management and product distribution easy by taking the hard work off your hands.

Here’s how it works.

Initial stock order

We find that our clients will come to us for our online store capabilities. The stock that will populate the store is ordered and manufactured as usual but it is delivered to one of our warehouses. There it waits for ‘drawdown’, which is jargon for an order from the client.

There’s not a minimum amount of stock that must be ordered before an online store can be justified, however the amount that the client will pay for the service reduces as the order amount increases.

Setting up the store

An online store with Impact is fully customisable to fit the client. Colour themes, images and company information is completely up to them, as is the amount of users and the access given to each of them. All users are assigned usernames and passwords and is managed by the Impact team under the client’s direction.

We understand that some products are needed specifically for an event or should only be distributed by certain staff. Impact can set up the store to meet these needs, granting different levels of access to each user and setting up order approval processes. We can also limit the amount of stock that can be ordered at a time to save any maldistribution.

Drawdowns and delivery

When the time comes to order from the store, the user will log in, select the product and the amount required and order. The order is then sent through the store to the Impact team and the warehouse. The team double check with the warehouse that the order has been received and the stock is dispatched that day, if the order has been placed before 2pm AEST. Same-day dispatch is not guaranteed if the order is received after that time. While the storage of our clients’ stock is free, we do charge a minimal pick, pack and handling fee for every ‘drawdown’, or order placed.

Delivery to locations in metro Victoria, New South Wales and South Australia will happen next-day. Products heading to Brisbane will arrive in two days and all locations further than those will receive their order within seven days. Freight from our warehouse to the client is charged to the client at cost.

Keeping track of stock

We complete monthly stock and order reports to keep our clients in the loop of who’s ordered what and what they’ve got left. Each of our clients using this solution have their own dedicated consultant that oversees the management of the portal. A low-stock notification can be requested when the amount of a certain product dips below a predetermined quantity. There is also the ability to add items to the store whenever it is required through the usual order process.

Is it for you?

Businesses who have worked with us to create an online store have found it to be extremely helpful in managing the allocation and distribution of their promotional products between branches. Secure warehousing, national product fulfillment process, automated stock monitoring and a dedicated online store are all designed to increase efficiencies in our clients’ business.

Impact embraces innovation, not only in product offering but technological advancements. By implementing new technology through our online store, we believe we are more connected with our clients and the uniqueness it offers allows client’s full transparency of their promotional merchandise and apparel.

If an online store is something you feel could improve your business’s efficiency, let us know in the comments below or send us a message.

Impact warehousing of Promotional Products

How Does Impact Warehousing Work?

Impact warehousing of Promotional Products

Impact’s warehousing service allows clients to maintain a large stock of promotional products and distribute it as necessary. This service is handy for those with limited space for stock at their premises and works so well with an online store (see details here).

Here’s how warehousing with Impact works.

Set Up

The client will order their branded promotional products as normal and request warehousing. The products will then be shipped to one of Impact’s warehouses in Launceston, Melbourne, Sydney or New Zealand for storage.

When it is required, the client can contact one of our consultants and request the stock, either partially or the complete amount. The products are then sent to the client.

What are the costs involved?

Warehousing is free of charge in that we don’t charge for the space that the order takes up.

We do charge a minimal pick, pack and handling fee when the products are requested from the warehouse. As well as freight to the client, which is charged at cost.

When are the warehoused products delivered?

Orders are dispatched from Impact’s warehouses on the same day if they’re ordered before 2pm. Same-day dispatch is not guaranteed if the order is received after that time.

Delivery to locations in metro Victoria, New South Wales and South Australia will happen next-day. Products heading to Brisbane will arrive in two days and all locations further than those will receive the order within seven days.

What are the benefits of Impact warehousing?

Warehousing of promotional products is useful for those businesses who are tight on their own storage space. Some orders can be bulky and having access to them via a warehouse frees up the office space for more important things. Warehousing is especially helpful when stocking products for the year or upcoming events.

Other times, clients may have plenty of storage space, but the dusty or fast-paced warehouse environment is not the best solution. Impact’s off-site storage works exceptionally well to prevent spoilage and also protects office staff from any WHS issues involved when entering warehouses.

Ready access to promotional merchandise and apparel within the office environment can also lead to items ‘walking’; and at those critical times when items are needed for an event, the stock on hand can be too low for the need, creating great pressure on the responsible personnel.

Impact are well-versed in the storage of promotional products, having done it since 2001. We know what we’re doing and understand the concerns of our clients when it comes to getting their branded merchandise. We have great capacity and experience dealing with storage and delivery so our clients can be comfortable in knowing their products are safe and sound, ready to be delivered when needed.

If a warehousing solution is what you need, give us a call or comment below.

Australian-Made Promotional Products

Australian Made Promotional Products

Australian-Made Promotional Products

As an Australian, family-owned business we love to support other Australian businesses. We’re proud to be working closely with manufacturers who are creating outstanding products in Australia for national and international clients. Below are Impact’s Top 7 Australian-made promotional products perfect for branded merchandise and corporate gifts.

1. Akubra

We’ll start the list with a classic. The Akubra hat is an Australian icon designed and manufactured in Kempsey, New South Wales. Its quality and style is renowned throughout the world thanks to movies like ‘Crocodile Dundee’ and ‘The Man from Snowy River’, as well as supplying the Australian military since 1914. Stylish in a country, lifestyle or urban setting, these hats are a statement of true Australian craftsmanship. The possibility to have your brand on a real Aussie icon exists!

2. Port Crocks

Bespoke ceramic port crocks are the epitome of class. With a very high perceived value, they are sure to impress a prospective client or valued team member. They’re made in Melbourne and are a fantastic centrepiece and personalised gift for those wanting to make a lasting impact.

3. Hand-Poured Soy Wax Candles

Soy wax candles burn cleaner and slower than traditional candles. When they’re scent infused the smell is also clearer, making for a more efficient diffusion and evoking the senses. The products that can be personalized – custom branded and scented, are hand-poured in Perth and distributed from Sydney, guaranteeing fast national delivery for this luxury gift.

4. Socks

Socks stand out because almost every standing person is in them! More seriously, if your branding exercise is to reach a certain demographic or target market, the intended recipient is reminded very regularly of your brand, even if it is just seeing it in the drawer every day. However, if it’s a well-designed comfortable sock, like the ones from our Sydney manufacturer, a branded pair could easily become the favourite.

5. Leather Coaster

We jump on the modern-farmhouse bandwagon next, to feature an Australian leather coaster. These products look great debossed and add warmth and class to corporate spaces with their rustic aesthetic. They’re artisan-crafted and distributed from Sydney and perfect for trendy interior styling.

6. Sports Bottle

While not an immediate stand-out, this particular sports bottle is 100% Australian-made by one of Impact’s award-winning manufacturers based in Melbourne. They’ve been in business for over 25 years and provide high-quality products. Because they’re Australian-made, we always have access to the stock and can provide quick shipping.

7. Chocolates

Chocolates look stunning in the many block shapes available or in custom 2D, or even 3D, moulded shapes. The sweet treat is dressed in a custom, full-colour wrapper or printed foil and can be topped off in a branded presentation box. They look fantastic and this is all before you get to the taste! Choose milk, light or dark chocolate made in Melbourne from the finest Australian ingredients and your clients or customers will definitely take notice.

Australia produces some very special products. Those above are just some of what’s available for promotional merchandise and all made in our own back yard. You don’t have to look far for your next promotional product.

Event merchandise trade show

What’s In Your Trade Show Swag Bag? Our Top 3 Tips to Making An Impact At Your Next Expo!

Event merchandise trade show

Trade shows are a somewhat different beast when it comes to promotional products. Quality and client focus are still necessary but first impressions are so important in such close proximity to direct competition. Focusing on the three points below will make your trade show swag, and your brand, memorable.


Trade shows and exhibitions are busy spaces. So many people with so much to see and it’s not just the booths that will be doing the advertising. Anything on or in the hands of all those people will be visible and it’s smart to put your brand wherever you can.

  • Shirts are the obvious pick here, but make sure they’re attractive and well-made, making people want them and want to wear them. The “want” is important because if attendees see a great giveaway shirt, they will seek you out to get one for themselves.
  • Hats, but only if your target demographic are typical hat-wearers. No one is going to suddenly start wearing a hat (indoors especially) just because they were handed one. Remember, you want them to use it on the day to draw more potential business to your booth or marquee.
  • Bags! These will come up again because they are just great promotional products. Exhibition goers will receive A LOT of promotional products over the course of the event. You want them to use your bag to carry it all. A great trade show bag needs to be durable and reusable, with an eye-catching design.


Give the people something they’ll use again and again, not just for the duration of the exhibition. If trade show goers value your promotional products, they’ll incorporate them into their lives post-exhibition.

  • Reusable coffee cups are a great product and with environmental sustainability on the people’s mind, yours will have great reusability both during the show and in the outside world.
  • Bags! There it is again. If yours is a great bag, stylish and well-made, it will replace the one they bought for $2 extra at Cotton On.
  • Pens, we know they’re a staple, hard to make exciting. However, for every appointment they make or number they write down, they’ll be flashing your brand about. It’ll go home with them and get months of use, reminding them of you.


This isn’t high school, you want people to start talking about you, with each other and with you. Draw them in with exciting and interesting promotional products that they’ve glimpsed at your booth or they’ve spotted other people with.

  • Technological items have a high perceived value and will draw potential customers to you. USBs and ear buds will be snapped up because these are things that we use frequently and to death. We always need more, and you can provide them to the appreciative crowd.
  • A recent hit in the promotional product world is the vacuum drink bottle. These stainless steel vessels are super sleek and when you pair them with a splash of powder-coated colour, trade show goers will be lining up for one with your name on it. They’ll use this lasting bottle over and over again in all situations making the hype about them real.
  • This last item is great one for potential clients on the go, much like those attending a trade show! They’re out and about all day, networking and connecting and exchanging numbers and researching various companies, their device is chowing through battery life like crazy and then you save the day with a branded power bank to keep them going. What a hero!

Promotional products work well as initial points of contact between businesses and their potential customers. They’re a business card with a greater purpose but you need to make yours stand out when competing for attention at a trade show or exhibition. Aim for these three things and you won’t go wrong.

If this information was helpful or you have any suggestions about trade show winners, let us know in the comments below and subscribe for more content.

Promotional Products Pricing

What Makes Up the Cost Of Promotional Products? How Pricing Works in Branded Merchandise.

Promotional Products Pricing

Some promotional products can be cheap and nasty, some are cheap and pretty nice. Most often though, they are reasonably priced and quite good quality. A full spectrum of pricing and quality exists in the world of promotional products – if you’re willing to pay more money, you will get a branded product that is beautifully crafted.

It’s important to put away the idea that printing your logo on a promotional product means branding a cheap piece of plastic that will likely be thrown away within 24 hours. Readjusting your perception of what branded merchandise is will also open your eyes to the huge range that exists. We guarantee that there are products out there that you have not even imagined could be used for promotions, and they really are available to you.

The cost of branded merchandise is dependent on the following four factors:


There is a myriad of ways that your logo or slogan can appear on promotional products and it depends on the material to be decorated but the main methods are as follows.


Almost anything can be printed on and it is the cheapest way of getting your brand on to the product. The simplest way is screen or pad printing where price is determined by the amount of colours to be printed, e.g. a three-colour pad print will cost more than a one-colour. A direct digital print will use a computer to print directly onto the product with full colour, and a sublimated print is where the print impregnates that material. Heat transfers are another option often for complicated or fine print work where the full-colour image is printed onto heat transfer paper, which is then pressed onto the product. Decal and resin-coating are common methods of enhancing print decoration on hard surfaces.


Think textiles; shirts, hats, bags and jackets. Embroidery is priced by stitch count – the bigger the logo, the higher the stitch count, the higher the price.


Debossing and Embossing is pressing the artwork into the product with a stamp to make a raised or recessed image. This decoration type looks great in leather, paper and cork.


Metal and wood items are the most commonly engraved promotional items. The top layer/s of material are removed with lasers or specialised machinery for a high-end feel. This decoration method is generally more expensive than printing because of the specialised equipment and the additional value you receive with a more permanent finish. Fantastic effects can also be made by laser engraving garments.


Etched branding happens on glass products and the costs are similar to engraving for the same reasons stated above. Etching scratches the design into the surface of the glass, giving a sleek, lasting finish.

As well as decoration type, the number of positions where the decoration appears will influence price. For example, a mug with your logo printed on the front and back will be slightly more expensive, whereas a shirt with large logos embroidered on the chest, back and sleeves will be significantly more expensive than a shirt with one logo on the chest.


Most promotional items are bought in bulk, so factories are used to making high quantities. The more you buy, the less you can expect to pay per unit. While this may not make sense for deluxe items – things that you’d be purchasing small amounts of – the cost of products for trade shows and other events will greatly benefit from a lower unit price per quantity break. It’s helpful to note that the quality of a product does not go down when the quantity goes up.



As stated above, quality varies across manufacturers and you’ll be able to tell by how much you’re being charged. Check out our other pricing article to give you a rough idea of what you should be paying. While there may be cheaper products out there where the quality is just fine, keep in mind that the products you’re buying will be distributed to the people you want to attract to your business. If you’ve only been given cheap products in the past, how have those products affected your perception of the company who gave them to you?

Potential customers will only continue to use the promotional products you give them if they think they have value. Human aversion to waste is a great tool because we hate to throw away something that we think might have cost something substantial. So going above the cheapest possible product will pay off in the longevity of your brand with an individual.


How a promotional product gets to its final destination is a large factor in the overall cost. There aren’t that many options and you can’t always choose how it arrives, but it’s good to know why it costs what it does.

Our offshore factories offer air or sea shipping. Air is faster but more expensive, both in general and especially for large quantity orders. The price comes from the materials needed to pack the items, what they weigh and the space they take on the ship or aeroplane. Items coming from overseas will often spend at least a week in customs and have an extra cost associated that goes under the banner of duties and taxes.

Local and national shipping is easier to control as the cheapest or fastest courier can be selected. The deadline of your items may influence who can carry your products to your door, which is why it is always better to be prepared and order well in advance.

When you’re next thinking of promotional products, we hope that this information can help you understand the numbers associated.

Promotional Products Cost

How Much Do Promotional Products Cost?

Promotional Products Cost

As you’d imagine, the scope of promotional products is enormous. This innumerable list of items ranges from the plastic fantastic to the luxury bespoke, so the variance in price is also enormous. Even when items are the same, the way it is decorated or packaged and the way it is shipped will influence the cost. We’ll try to break down the costings for the most common promotional products below. Note that all prices are in AUD.


These small items are usually purchased in bulk, which drives their cost down. The more you buy, the cheaper they are per unit.

Pens are one of those trickier items because they can be cheap and cheerful in plastic or they can be a high-quality luxury item complete with presentation box. The decoration options on a pen are printed one or more colours, or engraved (if the surface allows). That being said, a plastic pen with a one colour and one position print, will start at $.50, while a top of the line pen in a presentation box can set you back upwards of $100.

Stress balls are simpler to price. The easy sphere stress ball with a one colour print in one position will set you back around $1 per unit. Then, if the ball is not interesting enough, there are a myriad of shapes to squeeze the tension away. These include stars, hearts, trucks, tools, doctors, sheep and many others. Alternative shapes cost about $2.50 per unit.

Drink bottles are a common swag addition that may actually be more expensive than you first thought. Plastic drink bottles with a simple one position print are priced from $3. Metal and glass drink bottles are favourites because of their higher perceived value. These can be etched and engraved as well as printed, upping the unit price to around $12 per unit.


There are so many different options for wearables that it is extremely difficult to put a number to them. Below are the most common and what determines their price.

Hat pricing is dependent on the style and quality of the hat. The decoration type (print or embroidery), decoration size (embroidery is priced by the number of stitches e.g. the bigger the logo, the more stitches, the higher the price) and decoration placement (where the logo is positioned and the number of positions) also play a big part. All of these variables combined put a simple promotional hat at around $9 per unit.

The same variables make pricing shirts just as difficult, except the option for logo placement is much greater. Clients also often require multiple logos or artwork on a single shirt. Various sizes and the difference between men’s and women’s shirts can also be a factor. Considering all of these, a one-colour tee-shirt with a multi-colour print in one position is around $10 while a simple, medium quality polo with one embroidered logo in one position is about $15 per unit.

Bigger Products

It can be hard to guess at the price of larger promotional items because while they are big, they’re often bought in higher quantities. Shipping plays a role in pricing large items because the cartons (boxes they’re shipped in) are larger or don’t fit as many products. However, the quality of large items is always the highest contributing factor when pricing these promotional products.

Golf umbrellas are big items. Their quality varies and therefore so does their price, ranging from between $10 to $60. Decoration and manufacturing will also have an impact on what you’ll pay for a branded dry day on the links. Golf umbrellas come in aluminum or fibreglass ribbing, with fibreglass being the more durable. They can be printed on 1, 2, 4 or all 8 of the panels. As per decoration pricing, you’ll pay per colour, or slightly more for a full-colour print.

Trade show and promotional signage is another larger item where the cost can be tricky to guess. It is primarily dependent on the quality of materials that make up the base, stand or fabric of the sign. We’ve all seen low quality examples that have been torn to shreds in the wind, or drooping under their own weight. Indoor pull-up banners can cost you upwards of $180, while smaller feather banners will be under that and wall event banners will be much more.

Boxes for Shipping


Tech items may be small, but the engineering in them increases their cost. When they’re bought in bulk, the cost goes down but they may still not be as cheap as you’d think. They also range in quality.

USBs can set you back between $5 and $15 depending on the storage capacity and decoration (more colours or engraving will be more expensive than a one-colour print). Impact only supplies A-grade chips so the quality is always guaranteed. USBs are a fun item to customise in terms of shape, and the options there are endless.

Branded portable speakers range incredibly in price due to their variable quality. Basic Bluetooth speakers start at around $10. Higher-end speakers with fabric and wood accents can cost over $100.

Earphones are also variable based on quality. Simple corded earphones will set you back $5 per unit and the promotional, Bluetooth versions are more in the range of $60.

In conclusion…

This is by no means a comprehensive list of the many promotional products out there and their corresponding prices. This is a snapshot of what you may be looking at forking out when you go to order custom, branded merchandise. We hope this is helpful to you as you begin your quest and that it gives you some insight about what goes in to the promotional products you come in contact with.

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