Brand awareness, generating leads and encouraging brand loyalty are only some of what promotional products can do. When promotional products are out in the wider community, in places where great things are happening, your brand can become associated with those great things. Better still, you can make those great things happen in your community.
As Cathy Houston from Delta Marketing Group said,
‘Your company’s brand goes beyond logos, fonts, and color scheme. In fact, customers’ perception of your brand is built through every interaction they have with your business, from your website to your customer service to your building.’
Extend this to your presence in the community and the power that your brand has to build client trust becomes clear. Hesta Super Fund and TasNetworks are just two of Impact’s clients who are doing wonderful things for the people around them.
Back in 1998, the first Mother’s Day Classic was held. The goal was to raise awareness and funds for the National Breast Cancer Foundation. Hesta has since become one of the foundation’s biggest donors with the event raising almost $36 million over the last 21 years.
Hesta employees across the country not only race and support their colleagues in the event, they also volunteer their time across the country to help it run smoothly.
On the day the bright purple of the Hesta brand can be seen in the sea of pink thanks to their shirts, caps, bags and other merchandise.
They have contributed great amounts in funds and resources to such an important cause. Impact have been proud to have played a small part in Hesta’s support of Mother’s Day Classic.
TasNetworks is a power supplier in our own neck of the woods. They’re working on Project Marinus – a huge step in building a more sustainable and reliable power network across the east coast of Australia. They’re also educating our children in school about electrical safety through their Bright Sparks program.
During the 45+ minute presentation, kids learn about the safe use of electricity, as well as what it takes to power their home. The aim of this program is to educate Tasmania’s next generation about the cost and effects of electricity, encouraging responsible use of our resources.
The materials used in the programs are supplied and assembled by Impact and we are very proud to be a part of keeping our children safe in the home.
Corporate social responsibility is a growing concern in our socially conscious world. Those companies who can show their clients that they genuinely care about them and the wider community step ahead of those who don’t.
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