Creating custom promotional products

What Goes Into A Custom Promotional Product?

Creating custom promotional products

While you may want to read that our blood sweat and tears go into every custom promotional product, it’s more like time, care and creativity, which makes the process so much more enjoyable for us, and you.

Idea Creation

Bespoke promotional merchandise begins with a brief from you, the client, to the consultant. It will detail the budget, expected quantity, timeline and target market or event for whom or where the product will be released. Our consultants also research your brand and get a feel for what’s important to you. With this combined knowledge a creative session takes place wherein the whole team comes up with ideas, some mainstream and some way out there. When we’ve narrowed down the ideas that sit just right, we forward them to you as a creative. You pick the ones you like and request a quote, then place the order.

Order and Manufacture

Impact puts the order in to one of our factories, who then create a preproduction sample. A sample costs money for production and shipping but is absolutely worth it to guarantee you are getting the product you want exactly the way you want it. If an amendment needs to be made, here is where it happens and another sample is produced for your approval. Once you’ve approved the sample, production of the complete order begins.

It is important to note that the production timeline does not start until the sample is approved. Sample manufacture and shipping must be taken into account when you’re looking at the overall timeframe of a custom product.

Shipping and Delivery

We try to factor the price of shipping into the quote that we send you. Knowing your timeframe and budget at the beginning of the order process is very helpful as these greatly affect the way your custom product makes it to your doorstep. Our offshore factories offer air or sea shipping. Air is faster but more expensive, both in general and especially for large quantity orders. Items coming from overseas will often spend at least a week in customs and have an extra cost associated. These costs are included in the price originally quoted, so you’re not blindsided by unexpected fees.

Australian-made products do not have the issue of delay and cost at customs and when the factory is Australian, the delivery method can be chosen specifically for pricing and speed.

Our consultants have the ability to track orders and can provide updates as often as required. This is a service that we recognise as very important when quantities are large and deadlines are tight.

Shipping and Delivery


Once you’ve received your custom promotional product, Impact will send you an invoice for payment. It is due seven days after delivery. However, when an order exceeds $15,000, Impact charges a 50% deposit and 50% on delivery. This is a policy that allows us to continue ordering while items are in production.

Custom products are our passion. We love seeing fantastic ideas become reality and we work in a profession where we can create these fantastic things for people who love them as much as we do.

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Promotional Product Impact

Which Promotional Products Have The Greatest Impact?

Promotional Product Impact

If you’re coming in fresh to the promotional product game, you may feel a bit overwhelmed by the variety of items that are available to you. Rightly, you want to know what the most well received items are so that you can put your brand on them and have fast ROI.

According to the PPAI 2017 report, wearables (apparel and accessories) were the best-selling category with 35.8% of industry sales. Together with drinkware, pens and bags these categories made up more than half (56.4%) of all promotional product sales in 2017. Clients used these items primarily for external brand awareness and business growth with only 34% going toward employee appreciation, retention and internal events.


From these statistics it can be deduced that a walking, talking advertisement where the brand is visible on the chest/back or sleeve is the favourite among business for raising brand awareness and increasing word of mouth. Shirts have a high perceived value and the branding is not overly confined by the size of the product, making them prime real estate for advertising. They also make perfect GWPs (Gift With Purchase).


Drinkware is rising in popularity as the options become more diverse. Glass and stainless steel bottles and coffee cups are another daily-use item that have a larger space for branding. An environmentally friendly message is also delivered with brand as their reusability is a big selling point.



Pens are a promotional staple. Is it possible to have too many pens? Not only this, but they’re often passed on, whether on purpose or by forgetfulness, thus increasing the reach of the brand past the original receiver. Pens are a great swag bag filler or, given in a quality presentation box, can be a weighted corporate gift.


Bags! Another ‘can you really have too many?’ item, bags are handy for all occasions and so are often retained and reused. They’ve got great advertising space and the more quality the item, the more likely it is to spread your brand further. Totes and trade show specials are not the only options out there, though they are popular. Cooler, laptop and wine bottle bags offer a more targeted feel.

Promotional staples are tried and proven to increase brand recognition, initiate word of mouth and generate sales for the businesses they represent. Consider the ones above as well as your target market and you won’t go wrong on your next promotional product.

Promotional Products: World Trend

What’s Trending In The World Of Promotional Products? Impact’s Top 5


Promotional Products: World Trend
It can be wise to stick with promotional product staples like pens, stickers and magnets, however, sometimes it’s worth it to see what’s happening across the industry. The variety of promotional products out there is only increasing and each new item gives you a new way to present your brand to future clients or consumers.

Below are Impact’s top 5 trending promotional items.

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Right Promotional Product

What Is The Right Promotional Product For Your Brand?

Right Promotional Product
You’ve got a brand that you’re passionate about and you need to get it out there in your target market. You need potential consumers to see it, to touch it and to engage with it. You want your brand to be mobile and accessible and this is where promotional products shine.

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Corporate Gifts

Best Branded Corporate Gifts


Corporate Gifts

You’ve had a great meeting and you want to leave your hosts with something special to remember you by; something thoughtful and relevant and conveys how much their business, or future business, means to you. Or you want to show your appreciation for your employees’ hard work over the year and continued company commitment. Below are Impact’s favourite corporate gifts that will definitely leave a lasting impression.

Anything, as long as it’s personalised.

We love receiving things with our names on them. It gives us immediate ownership because “it’s got our name written all over it.” It shows we’ve been thought about and given something that is especially for us. Personalised items are great for employee appreciation and end-of-year gifts because it makes the individual feel special while rewarding the whole team.

The best items to personalise are mugs and drink bottles, notebooks and compendiums, and tote bags. Products that are useful and relevant to the recipient will guarantee they’ll be well received and used time and time again.

Tea infusers and tea chests

For those offices of tea connoisseurs a quality tea chest is likely to take pride of place in the lunch room. Visible to many and with great space for branding, a tea chest is customisable to and by the recipient. Fill it with a mix of favourites or leave spaces for them to include their own, this product tells your client that you care about quality and you know what they like.

Modern and stylish tea infusers are likely to appeal to clients and employees with the increase in popularity of glass drink bottles. They can be printed, etched and engraved and have a more quality feel than a plastic water bottle that can sometimes feel mass-produced and impersonal.


Yes, while they may not get the visibility of hats and pens, branded socks can be a quirky, functional gift to add to a thank-you hamper. It doesn’t even have to be on the sock itself, branded sock packaging would work just as well. Adding a pair of socks shows clients you’re willing to think outside of the box and like mum used to say, you can never have too many clean socks.

Succulents and Green Care Hampers

Clean, green and earth-friendly, succulent plants look great around the office and home. They recycle the air and improve brain function. Giving this living gift by themselves in a branded pot, or in a care hamper accompanied by seeds, a branded spray bottle and potting mix will ensure your visit is remembered. For the right client and workplace, a product that is a little bit different can have great impact.

Duffel Bags and Device Cases

Who out there has no need for a bag? Even if they don’t now, they will sooner or later and then yours will be there waiting for them to pick up. A bag never goes astray. Quality is important when gifting these as promotional products as anyone can give out a bag for any occasion. A well-made and well-placed duffel will be used consistently by one who travels frequently.

Bags are a universal necessity and as society moves further into the technological age, device cases will follow. For many, if not all, of those involved in any kind of business carrying at least a smart phone, device cases are invaluable. Quality products will determine their lasting use, as again, fantastic plastic versions abound in the promotional product world. You want yours to stand out and last, so opt for quality when wanting to make an impact on clients and employees.

After all this, it is important to remember that giving is all about the recipient, even if it is an opportunity for free marketing. The right product for the right person will always go down well. By being thoughtful about what your client’s needs are and what your employees will appreciate will guarantee positive reception and lasting use of your gift.

Duffle Bag