Which Promotional Products Have the Greatest Impact?
If you’re coming in fresh to the promotional product game, you may feel a bit overwhelmed by the variety of items that are available to you. Rightly, you want to know what the most well received items are so that you can put your brand on them and have fast ROI. So here we’ve listed the promotional products with the greatest impact, just for you.
According to the PPAI 2017 report, wearables (apparel and accessories) were the best-selling category with 35.8% of industry sales. Together with drinkware, pens and bags these categories made up more than half (56.4%) of all promotional product sales in 2017. Clients used these items primarily for external brand awareness and business growth with only 34% going toward employee appreciation, retention and internal events.
From these statistics it can be deduced that a walking, talking advertisement where the brand is visible on the chest/back or sleeve is the favourite among business for raising brand awareness and increasing word of mouth. Shirts have a high perceived value and the branding is not overly confined by the size of the product, making them prime real estate for advertising. They also make perfect GWPs (Gift With Purchase).
Read more about the power of promotional apparel here.
Drinkware is rising in popularity as the options become more diverse. Glass and stainless steel bottles and coffee cups are another daily-use item that have a larger space for branding. An environmentally friendly message is also delivered with brand as their reusability is a big selling point.
Impact has a huge range of drinkware, from sports bottles to executive reusable coffee cups.
Pens are a promotional staple. Is it possible to have too many pens? Not only this, but they’re often passed on, whether on purpose or by forgetfulness, thus increasing the reach of the brand past the original receiver. Pens are a great swag bag filler or, given in a quality presentation box, can be a weighted corporate gift.
You can read more about how well pens work as promotional products right here.
Bags! Another ‘can you really have too many?’ item, bags are handy for all occasions and so are often retained and reused. They’ve got great advertising space and the more quality the item, the more likely it is to spread your brand further. Totes and trade show specials are not the only options out there, though they are popular. Cooler, laptop and wine bottle bags offer a more targeted feel.
Promotional staples are tried and proven to increase brand recognition, initiate word of mouth and generate sales for the businesses they represent. Consider the ones above as well as your target market and you won’t go wrong on your next promotional product.