ON YOUR SLEEVE – Branded Apparel and Accessories
Branded apparel is a popular choice for those wanting high-visibility promotional products. It was the number one promotional product category sold in 2017 for a reason. The opportunity to employ your own customers and potential clients as advertisers is well worth the price of the merchandise. Even though some clients are preferring branded apparel with minimal branding to avoid feeling like a billboard, you just need attractive items that carry a relevant or well-designed message to make yours a favourite. There are many other benefits in adding wearable promotional products to your stock.
Read on to see how branded apparel can work for your business.
Stats for branded apparel and accessories
In 2017, 35% of promotional products sold were wearables. That includes promotional t-shirts, hats, sunglasses, scarves, jackets and uniforms.
Did you know 58% of US consumers own a promotional t-shirt? It’s not too surprising that even more than that, 69%, own a promotional hat. That hat is even worn weekly by one third of men in the US. As we know, the more use a promotional product gets, the greater the number of impressions and the better it is for business, and the environment. In terms of your economic output, branded shirts will cost you two tenths of a cent per impression and hats, three tenths.
Brand recall is high among those who have received branded clothing – 85% of consumers remembered advertisers who gave them a shirt or hat. They can also remember the message of the product.
Promotional wearables, particularly shirts and hats, are popular for events. One of the reasons being that people love something they can take home as a memento. Every time they put it on, they’re reminded of the time they had. Event apparel is also a way for people to advertise their participation in the event in the future – a sort of ‘I was there’ statement.
Remember to include the event slogan and social media tags so that anyone seeing the apparel can access more of your brand’s content and see what all the commotion was about. They may want to be a part of your next event if they like what they see.
Event apparel is often a t-shirt or hat given to an attendee for the very reasons above. Not to be forgotten, however, is what your team wears at the event. Even if it’s a trade show, having something out of the ordinary (not their usual uniform or business attire) for your staff to wear will help to build a sense of unity in your team and portray that to the people who see them. It also helps them stand out.
For things like sponsored fun runs and community events, limited edition branded apparel for your team is a simple way to thank them for their time in attending it. As we discussed in our post about employee engagement, we found that 90% of employees are happy to wear their company’s logo in public. Along with this, 57% of staff would stay with a company that provided them with promotional products.
Just some of the benefits of promotional apparel for events.
In 2018, 50% of the Australian workforce wore uniforms. Included in these numbers were corporate apparel, polos, aprons and hats. Aussie employees don’t mind wearing uniforms, mostly because it takes the decision-making out of their morning routines. Customers also like it – 94% of them prefer staff in uniform because they can recognise them easily.
If your business has a uniform policy, adding your brand to it is an easy promotional opportunity. You’re not promoting your brand to your employees, but everyone with whom they come in contact. The presentation of your staff reflects your brand – be it casual or corporate – and adding the visual of your logo can help to make this correlation clearer. Wearing your brand is also a reminder to your employees that they are an example of your business and that can empower them to perform.
Branded merchandise can help promote your brand even if your employees don’t wear uniforms. Accessories like aprons, name badges and even PPE allow your team to continue to rep without interrupting their own outfits.
We’re just adding this one in because we love doing branded socks. They’re a quirky way to add your brand to your potential customers’ everyday apparel. They’re not in your face but they’re seen whenever you put on, take off or tie your shoes. Why not add them to your social media marketing campaign like Mexican takeaway, Guzman y Gomez?
Socks have a wide appeal. Unisex and easily hidden beneath trousers or flaunted with a pair of sandals (not our favourite way, but a common one). Fresh socks are also the epitome of comfort, so no one would turn them down. With the right design they could be fighting for a pair.
Branded apparel is a common and effective way of marketing your brand. There are a lot of options for any occasion – be it everyday work attire, event memorabilia, trade show uniform or social media promotion. Take your pick and run with it, because promotional wearables will get your message out and about.