Events & Trade Shows
An Agline Case Study
Client: Agline
BRIEF:
From a design perspective, Agline needed something big and bold to make a statement and reinforce their brand at agricultural field days and exhibitions. From a practical perspective, their marquee needed to be large and high quality so it would last many years of outdoor shows.
BACKGROUND:
Agline is a Tasmanian irrigation company. As a growing company that services the agricultural industry, their presence at rural shows is an important way to connect with new and existing clients. Agline wanted to debut their new marquee at AGFEST in May. Named one of Australia’s top three agricultural field days, AGFEST welcomed 40,000 patrons in 2021.
OUTCOME:
In the words of the Agline team at AGFEST, “The marquee made a statement on our site, making the site visible from across the showgrounds, encouraging visitors to come and have a look.” The sleek and unique, black marquee stood out among the sea of white tents. The new, polished look increased prospective clients’ trust, resulting in more meaningful engagement with attendees and better qualified leads to take away from the event.
