Rewards | Calendar-Based Events
ASICS Custom Gifts
Client: ASICS
BRIEF:
Create a bespoke Christmas gift for key stakeholders for under $10.
BACKGROUND:
ASICS were looking for promotional merchandise ideas. They always give away a bottle of wine, but wanted to add a little branded ‘something’ to go with it.
We were up for the challenge! In thinking of how we could make it unique for them, we wanted to up the ante and make the gift functional and reusable. The one thing that is synonymous with their brand is their ‘cool dry’ fabric with the distinct pattern.
OUTCOME:
We hand-drew a double wine carrier fashioned from their distinct racer-back running singlet. The carrier was constructed of neoprene with their ‘cool dry’ fabric as the outer. A production sample was produced and the client loved it. The finished product surprised and delighted their clients!
