Point-of-Sale Presence
Video sleeve for Delta Goodrem Fragrances
Client: Chemist Warehouse
BRIEF:
Create a great keepsake that will help drive Christmas sales and build brand loyalty for Delta Goodrem Fragrances.
BACKGROUND:
The retail fragrance sector is very heavily branded utilising high quality imagery and point of sale material in a very crowded space. Our client needed to build sales in a competitive market as well as retain perceived value in the product. Coming to Christmas-time we needed to appeal to Delta fans, as well as friends and family purchasing for loved ones in the ultimate giving season.
OUTCOME:
We produced a unique and beautiful embossed and gold-foil sleeve incorporating a video of Delta singing ‘We wish you a merry Christmas’ that slides over the fragrance gift box. Featured on the back page of the Chemist Warehouse national catalogue and with great displays in store nationally, the ‘Delta Video Sleeve’ was a great success. Leading the way in this space, other celebrities have now requested this technology to promote their brands.
