Creative Campaigns and Promotions:
Impact’s 8 Key Must-Win Moments For Brands
Campaigns and promotions can be a game-changer for any brand. Not only do they generate immediate buzz and excitement, but they also help build brand awareness and loyalty in the long run. These marketing strategies create a sense of urgency that encourages your audience to take action. Moreover, campaigns and promotions provide an opportunity set your brand apart. So, whether it’s a limited-time offer or a creative on-brand experience, campaigns and promotions are a way to bring your brand to the forefront of your audiences’ mind.
Below, you’ll find out why campaigns and promotions are an essential marketing strategy for your brand. As well as how to win this key must-win moment.
What are Campaigns and Promotions?
Campaigns and promotions are marketing activities designed to increase brand awareness, generate leads, and drive sales. This type of messaging has become more effective as marketers use tools that help them better understand their target audience. As a result, it can be difficult to make your brand voice heard. However, we at Impact know that creativity is the key to bringing your brand to life in your campaigns and promotions.
Fun Fact: Did you know that the first-ever brand endorsement was in 1882, when London socialite and West End actress, Lillie Langtry endorsed Pears Soap?
Impact’s 8 Key Must-Win Moments
What are they?
Over our 20+ years of branding experience, we’ve learned that the most effective brands connect with their audience in key must-win moments. Now, these moments vary across industries, but we’ve narrowed them down to the eight most common.
- Campaigns and Promotions
- Point of Sale Presence
- Events and Tradeshows
- Gift With Purchase
- Educational Campaigns
- Calendar-Based Events
You may find that your brand focus is just one of the key moments. On the other hand, your brand might find the most success in three, or five, or all of these. Whichever it is, if you can bring your brand to life in these key must-win moments, you can make a meaningful connection with your audience.
Why are campaigns and promotions one of the key, must-win moments?
Campaigns and promotions are special marketing strategies that boost your brand. They give your efforts a focus and structure, which both contribute to your brand identity. A campaign that communicates on-brand helps your audience understand firstly, who you are; secondly, what you’re about; and finally, whether you’re a good fit.
Internally, the purpose of your campaigns and promotions should be clear. For example, your purpose could be to gain more followers, increase a particular product’s sales, or build your brand awareness in a target market. Additionally, your campaign or promotion has an end date when your results can be compiled and reported to determine its success.
Successful campaigns and promotions have similar elements. They are engaging copy, effective distribution, and real-world dimension in the form of branded merchandise.
“In digital marketing, email and social media campaigns have the highest ROI after SEO. Backed by campaign-specific giveaways, brands have seen 62% rise in brand awareness and almost 59% increase in online customer engagement.”
Win your campaigns and promotions with promotional products
Walk the walk
Consumers are looking for brands that they can trust and connect with. To build that trust, you must do what you say you’ll do. While ESG statements are common, it is the brands that deliver on their promises that increase their longevity and strengthen their brand.
When you develop campaigns and promotions, staying true to your brand values and ESG commitments conveys authenticity to your audience. It must be noted that it is the authenticity that resonates and encourages the relationship you’re looking for in a successful campaign or promotion. Therefore, if you can prove that you care about more than just the bottom line, your customers will feel like they’re part of something bigger.
Promotional products that support your environmental and social responsibility objectives are out there. The move toward sustainable branded merchandise is in full swing with recycled and biodegradable products easily available. Look for RPET apparel, headwear, device cases and bags, notebooks made from recycled milk cartons, wheat straw cups and containers, Kraft paper pens and backpacks. The variety is wide, and each product will tell your audience more of your authentic brand story.
See the need
Show that you understand your target audience by hitting the mark on what they need, as well as what they love. Practical products support your campaigns and promotions and make your brand go further for longer. Each use is an advertisement with the added bonus of fostering fond feelings. Why the appreciation, though? Because your branded product, and your brand, has saved the day. You’re the hero!
Useful products are the most effective. For example, branded outerwear, like jackets and jumpers, were the second-most purchased promotional product in 2020. Consumers also kept them for the longest period – 18+ months of consistent brand exposure.
Knowing what your clients need outside of your product or service offering and giving it to them will make your campaigns and promotions more successful. Don’t be limited by the most practical though. A hoodie may be nice, but a super-plush and over-sized hoodie is better and will become their favourite loungewear. A cute travel mug is good, but a double-walled vacuum insulated one is going to be what they bring to work.
Remember: Each use is an advertisement.
Create on-brand experiences.
Campaigns and promotions are often short-lived. Limited-time only and never-to-be-repeated offers mean that if you wait, you’ll miss it. Consequently, they are perfect opportunities to create and cash-in on consumer FOMO. They are also perfect opportunities to create memorable and engaging on-brand experiences.
Whatever the goals and content of your campaign your audience must connect and relate to your brand. You can achieve this with the above advice – authenticity and understanding your audience. You can then go further by adding interactive elements to your campaigns and promotions. Have your audience sign-up to complete a quiz and receive an exclusive gift based on their result. Alternatively, ask for a filmed review in exchange for your latest branded merchandise. Finally, your campaign might culminate in a once-in-a-lifetime event where the attendees get to take home a branded memento.
In all these examples, your campaigns and promotions come to life thanks to the power of promotional products. They speak to your audience in your brand voice and leave impressions that last far longer than the campaign or promotion itself. Each interaction with your piece of merchandise is a brand experience. Ensure it’s on-brand with our Right First Time Stress-Less Promotional Product Process.
Campaigns and promotions are a key must-win moment for brands. Communicating with your audience with these focused strategies increases brand awareness, generates leads, and drives sales. Targeted campaigns and promotions reach out to your clients and customers to communicate your brand values, building brand loyalty and establishing a positive relationship.
Personalised and authentic campaigns and promotions show consumers that they’re seen and heard. Consider how your campaigns and promotions can use branded merchandise to engage with your audience on a more meaningful level. Add dimension to your marketing with products that reflect your brand values and resonate with clients and customers.