Educational Campaign Merchandise
A Moorundi ACCHS Case Study
Client: Moorundi ACCHS
BRIEF:
Moorundi Aboriginal Community Controlled Health Service (ACCHS) needed a visible product that would attract attention and offer incentive for their 715 Health Check program. The 715 Health Check campaign and promotion is a key moment for their brand. As a result, the corresponding product had a lot of work to do.
Firstly, it had to show as much of their brand and messaging as possible. Secondly, it had to encourage others to take action. Finally, and most importantly, the wearer had to feel part of the Moorundi community.
BACKGROUND:
Moorundi ACCHS are a primary health care service provider in the Murray Bridge area of South Australia. Their main objective is to bring community together, improving the health of the individual, the community, the culture and the land in a holistic approach. They strive for better health outcomes for all Aboriginal and Torres Strait Islander people on Ngarrindjeri Ruwe.
Their connection to community and country extends from clinics and allied health services, mental health counselling and community activity groups, to primary school and playgroup programs. Building a strong community is key to improving wellbeing and whole health outcomes.
OUTCOME:
The full colour, sublimated polos were delivered to Murray Bridge in 6 weeks. Moorundi’s team were very happy with the quick turnaround of their fully branded apparel, as well as with the easy service we could provide.
Even better, the Moorundi community have embraced the Health Check 715 campaign with open arms. The polos are encouraging individuals to book their appointment and take advantage of this valuable service.
Just take a look at the response!
