PERSONAL PROMOTIONAL PRODUCTS – Essentials essential to your marketing
Health and beauty products were the second-most favourite promotional product received by consumers last year. They were second only to wearables. So, what’s the draw? Why do we like them as giveaways? Their number one appeal is usefulness. Personal promotional products are the things we all use, the little insignificant things that help us take care of ourselves. Sometimes, they’re things we wouldn’t necessarily buy for ourselves – but once we’ve got them, we use them ALL THE TIME!
Below we’ve listed the personal products that make fantastic giveaways!
Likely to be used until you have to unscrew the cap to get the last little bit – sunscreen is a staple product in Australia. Having a mini tube in the car or the handbag is pretty much essential. It keeps your skin young and protects you from the damaging rays we’re blessed with in the land down under.
Mini sunscreens will give your brand a tonne of the good kind of exposure as they’re used to the last drop. They’re taken everywhere so the impressions will be high. The real appreciation, however, would come from giving a useful product – something your clients or prospects actually need.
You mightn’t be in the market for surgical masks or stethoscopes, but we’ve definitely got the next best thing. Personal hand sanitiser can be a very important addition to a glovebox or purse, first aid kit or 72-hour pack. Brand it and you’ve got another very in-demand promotional product.
Tissue/wipe combo box
A very cool combo product that made us shout ‘why didn’t we think of that?’ when we saw it in Germany. Luckily we did and it’s available to you!
It’s a tissue pack – then you flip it over and it’s a pack of wipes. Mothers know the number one rule of parenting is ALWAYS carry wipes. Now, they can carry wipes and tissues at the same time. This personal promotional product will be used for sure. Messes are a nightmare but every time they pull out your tissue/wipes you’ll be the life-saver.
Australian made essential oil facial spritz
Okay, so spritzing isn’t something absolutely everyone does. They want to, they just don’t know it yet and you can be the one to show them the wonder of it. Calming sunburned skin and freshening your face throughout the day, a light facial spray is a very accessible luxury for your customers.
As a branded promotional product, the small spray bottle is filled with your choice of essential oils. Then it’s mixed with toning witch hazel and soothing aloe. It can even be colour-matched to your brand, setting you apart from competitors.
Recycled paper lip balm
Your favourite lip protection now comes in environmentally friendly packaging and is available for branding! Express your commitment to the environment and to your clients and give them something they’ve not seen before, will love and feel great about using.
Sustainable packaging is becoming more and more prevalent as we all lean into biodegradable and recyclable alternatives. Be at the front with your personal promotional products.
Another product embracing plastic alternatives is something that you might not have thought of for promotions. You’d be surprised by how many people would love to get their hands on a bamboo toothbrush. Why not just give the people what they want? They’ll love you for it and if they follow dentists’ instructions, they’ll use it twice daily. Think of the impressions!
Vegetable-based soap with kraft paper band
It’s a mouthful but it’s a cracker of a personal promotional product. Given away in a hamper or on their own, these custom soaps are a unique and highly impactful product. Even better, they’re environment and animal friendly, and biodegradable with recyclable packaging.
Every time your clients use one of these products, which is often recommended by professionals, they’ll think of where it came from. They may even refer the product to their friends. Personal promotional products have great capacity for referral enquiries, as we’ve experienced for ourselves.
Next time you’re thinking of branded merchandise that gets consistent and frequent use, consider personal promotional products. The impressions are high, the cost is low, the quality is great and the functionality is very present.
What personal use products could your brand employ? Contact Impact today or leave us a comment below.
2019 Promotional Product Association International. PPAI Research: https://ppai.org/media/5482/ppai2019consumerstudysummary.pdf