The Right Promotional Product for Your Brand
You’ve got a brand that you’re passionate about and you need to get it out there in your target market. You need potential consumers to see it, to touch it and to engage with it. You want your brand to be mobile and accessible and this is where promotional products shine. We’ll show you how to choose the right promotional product for your brand.
What is the right promotional product?
A promotional product is any item branded with a company logo, slogan or contact details. It is a piece of advertising that you place in consumers’ hands to carry with them. When your consumers do the leg work, promotional products lengthen your marketing reach. Most importantly, if you can put your logo on the right promotional product and put it in the right place, your brand is made visible to thousands for longer.
“81% of consumers kept the products they had received for more than a year.”
A year’s worth of advertising for the cost of a cap is too good a deal to ignore.
Once the decision is made to invest in promotional products for your brand, the next decision is what product. Anything can be a promotional product, which can make it hard to choose. Keep your consumers in mind to ensure your promotional products are meaningful.
What do your customers care about?
If your target market knows that you care about what they care about, you can build brand trust and loyalty. For example, a target market that values environmental sustainability would appreciate reusable tote bags over mass-produced plastic pens. Alternatively, consumers of a younger demographic will value innovative and on-trend items more than embroidered headwear.
If they know you’re thinking about their wants and needs through the things you give away, your customers can rest assured you’ll care of them when it comes time to spend.
You must also consider how your customers use products. From our 20+ years in the industry, we know that practical products do the best out in the big wide world. Bags, Pens and USBs last longer in your customers’ hands and therefore relay your message further. Even better is when your items are both practical and quality. Their perceived value is much higher and thus remain in circulation for longer.
Discovering what is useful and valuable to your consumer will help guide you to the right promotional product.
Do bespoke products make a bigger impact?
Finally, if nothing out there is quite right for the message you want to send or the client you want to grab, bespoke promotional items are the only way to go. Check out our case studies to see what our clients have achieved.
Creative thinking and market knowledge can usher your brand into a world of products for any event or environment imaginable. One-of-a-kind products have the power to set your brand apart and make an impact on everyone who sees it.
Promotional products are tangible advertising in an increasingly digitally-focused world. They raise brand awareness and strengthen the consumer/brand relationship. When you’re thinking of where to advertise next, the best place for your brand to be is in your customers’ hands, and on their arm and in their pocket.
Let Impact help you choose the right promotional product for your brand. We have access to thousands of products for any occasion. We also specialise in bespoke products for specific campaigns, exhibitions, product launches or even complete rebrands. Bring your brand to life in the moments that mean the most to your customers and clients. Let the right promotional product create on-brand experiences.
