What is the Right Promotional Product for Your Brand?
You’ve got a brand that you’re passionate about. You need to get it out there in your target market. Potential consumers must see it, touch it and engage with it. Your brand has to be mobile and accessible. This is where promotional products shine. But which is the right promotional product for your brand?
So what exactly is a promotional product?
A promotional product is any item branded with a logo, slogan or contact details. An ad that is placed in the consumers hand and carried with them. Did you realise that you can lengthen the reach of your marketing by having your consumers do the leg work?
If you brand the right promotional product and put it in the right place, it is visible to thousands. Your brand can be visible longer, with more impressions than a television or radio ad. The Promotional Products Association International (PPAI) reports that 81% of consumers keep the products they receive for more than a year. A year’s worth of advertising for the cost of a cap? It’s too good a deal to ignore.
Once the choice is made to invest in promotional products, the next major decision is what to put your logo on. Anything can be a promotional product. So it can be hard to pick. It pays to have your consumers in mind, then, because everyone loves a thoughtful gift. So, how to choose the right promotional product.
What do your customers care about?
If your target market knows that you care about what they care about, you can build brand trust and loyalty. For example, a target market that values environmental sustainability would appreciate reusable tote bags over mass-produced plastic pens. Similarly, younger demographics value innovative and on-trend items more than embroidered headwear. If your audience knows you’re thinking about their wants and needs solely by your advertising, they can be confident they’ll be taken care of when it comes time to spend.
How your consumers use products should also be considered. Practical products do the best out in the big wide world. Bags, pens and USBs last longer in the hands of consumers and so carry your message further. And when your items are both practical and quality, their perceived value is much higher. People hold on to what they think is valuable, so your products will stay in circulation longer. Discovering what is useful and valuable to your consumer will help guide you to the right promotional product.
Can bespoke products make more of an impact?
Finally, if nothing seems to fit exactly right, bespoke merchandise is an option to explore. You can see what Impact has done here. Our team’s expertise lies in sourcing or creating the perfect product to communicate your message to your target market. Creative thinking and market knowledge uncovers a world of products for any event or environment imaginable, tailored just for you. One-of-a-kind products have the power to set your brand apart and make an impact on everyone who sees it.
Branded merchandise is tangible advertising in an increasingly digital world. They raise brand awareness and strengthen the consumer/brand relationship. When you’re thinking of where to advertise next, the best place for your brand to be is in your customers’ hands. And on their arm. And in their pocket.
Let Impact help you choose the right promotional product. We have access to thousands of products for any occasion. You can find a few of them here. We specialise in bespoke products for specific campaigns; exhibitions; product launches and even complete rebrands. We love to stand out. We want our clients to stand with us.