How to use your EOFY budget:
Our Top 12 Products
June 30 and EOFY comes around quicker than you think. All year you’re careful about your marketing spend – making sure you’ve got enough to cover all the projects you’ve meticulously planned and executed. Then, when EOFY arrives, you’ve got budget left over that needs to be spent. But on what?
If you’ve read our other articles, you’ll know that branded merchandise is the answer. Products that promote your brand with every impression – increasing loyalty and engagement. Don’t lose out on next year’s budget because you managed this year’s so well. We can show you the best promotional products to invest in for your brand.
Money’s Too Tight to Mention
While you do have a budget surplus, it’s only a little. You predicted your campaign spending accurately and stuck to budget successfully, even saving some along the way. Great job! Now, in order to justify the same or more budget next financial year, you have to make sure you use the last of this year’s to its fullest potential.
If you’ve only got a bit to spare, look for low cost, high impact products that will give you the best ROI for your dollar.
Reforesting Jute Bag
For every 100x of these jute bags sold, a native tree is planted in degraded Australian land. Our special edition 350mm W x 410mm H gusseted bags are made from sustainable and durable jute. They have a large print space with full colour capabilities, meaning your brand is on show in all its outstanding colour. And you’re contributing to reforesting our own backyard.
Read more about jute bag’s many benefits.
Full Colour Notebook
Edge to edge. In full colour. Our soft cover notebook displays your brand over every inch of the front and back cover. Inside, the 128 pages of cream-lined paper feature a date grid at the top for easy note tracking.
A staple product made extraordinary with your branding.
Italian-Made Pen
Maxema pens are available in a wide range of colours and finishes including gloss, matt, metallic and translucent. Pick one and see how it enhances your branding and message. Styles include flat, metal, and curved clips; coloured, chrome and silver accents; gel grips; and USBs stored in the tip.
Pens generate almost 3,000 impressions over their life at less than 1 cent per impression. Talk about low cost – high impact!
On the other hand, your limited budget may be best put to rewarding your top sellers, buyers and valued corporate partners. In that case, you’ll need only a few of these premium products. A lower quantity means you have more to spend per unit.
Recycled Leather Laptop Pouch
Genuine crafted leather recovered from the manufacturing process. Our luxurious laptop pouches minimize waste and reduce leather products’ environmental impact. They are available in a rich navy and creamy taupe and fit devices up to 14 inches.
A beautiful branded product for the commuters on your team. And those clients on the go who like to keep their kit classy.
Limestone Bluetooth Speaker
Another natural material promotional product to accentuate your brand values. Our mini 3W Bluetooth speaker features a unique limestone casing and natural bamboo grill. It has a three-hour play time and is presented in a Kraft Natura gift box with micro-B USB charging cable and instruction manual. The asymmetrical construction adds style to any desktop.
Cotton Lunch Bag
Our classically-styled lunch bag is made of robust 450gsm cotton canvas. It features PE foam insulation and water resistant PEVA lining. The folded cotton handles have tan, PU leather accents, while the front slip pocket offers space for a 130mm x 80mm full colour transfer.
Do you have a corporate picnic coming up? Offer lunch to go in these and watch your employee retention improve. We’ve got even more insights into staff engagement here.
Mo’ Money, Mo’ Problems
Maybe it was event cancellations, or a campaign fell through. Perhaps you didn’t quite get to all the activities you had planned for this year. Whatever it was, you’ve got money to burn before time runs out! The below products are our picks for when you’re not limited by the cash. They’re beautiful, functional and versatile and will suit almost any future promotion or campaign.
Custom Woven Patch
Custom shaped, full colour patches can easily be added to your existing apparel. Alternatively, they’d make a great giveaway on their own. Imagine your audience customising their belongings with your brand or message. The beauty of these is that they encourage your clients, employees, prospects to incorporate your brand into their own wardrobe pieces and accessories.
If you can fit your message, brand or imagery into a 10cm² space, you can use a woven patch in your marketing.
Classic Fume Glass Mug
Brown smoked glass is back in. It looks like it came along with the platforms and flares that we’re also seeing on the street. These mugs take us back to the orange laminate and brown linoleum kitchens of yester-year.
Today, their soft tones evoke warmth and add a nostalgic touch to your brand. Don’t worry, though – that retro feel is nothing to fear. Trends are telling us that these go perfectly with clean modern lines.
Trunk Organiser
Practicality extends a promotional product’s life to up to four years. That being the case, our trunk organizer is in it for the long haul. It’s something your audience needs, even if they don’t know it yet. It’s sturdy 600D polyester construction has 40L capacity across three inner compartments. A solid base provides stability while opened and the elastic closure keeps things tight when it is accordion folded for storage.
This product’s cost reflects the value that it brings to your brand. You can expect substantial ROI in impressions, brand loyalty and appreciation from those who receive it. Not to mention the reciprocity that results in sales and referrals.
It Ain’t About the Money
It’s EOFY? You hadn’t noticed. You prefer to play things by ear and schedule your campaigns (and spending) around what feels right. So, what have you got in the works? Events, recruiting, retention, rebranding; they can happen at any time and it’s your job to make the most of these moments. Therefore, it’s the moment made memorable that’s important, not whether it fits a budget.
At Impact we know that real products deliver unreal results, so here are a few unique products to boost your budget-free branded moments.
Inverted Umbrella
This is guaranteed to be one of the seven promotional products in your client’s home or office. The inverted umbrella operates “inside out” to keep moisture away from the holder when opened and closed. Its other innovations include: the soft-touch C-shaped handle that slips over the wrist to free your hands; the double layer of 190T showerproof pongee; the inner layer that includes air holes to ensure smooth, fast opening and closing; a fiberglass shaft; and an eight-rib fiberglass frame to windproof the canopy.
Pet Bandana
Are they pets, or fur-babies? If your people or your audience have animal companions, include them in your branded merchandise. Full colour pet bandanas make an impression and convey a shared interest in the things that mean a lot to your people and audience.
Our pet bandanas are light-weight, easy to clean polyester and are even available in hi-vis for extra safety on walkies.
Corduroy Bucket Hat
Another trend you’ve probably seen re-emerging is corduroy. From trousers to jackets and now to headwear. Soft-textured apparel is in and we’re all for it. Our Corduroy Bucket Hats are hard-wearing with an inner sweatband for comfort. They come in two sizes to fit most, including kids.
If you like your brand to be fashion forward, these hats are a must-have.
End of Financial Year can be stressful. The last thing you want to worry about is justifying next year’s budget when you couldn’t spend it all this year. If you’ve got a surplus, give us a call. We can walk you through the best options for your budget, brand goals and audience. With over 21 years of experience in the industry, we’re confident we can give you the right ideas to deliver the right results – on brand.
