Branded Notebooks – Why they’re so good
As well as being handy for recording strokes of genius, studies prove that notebooks increase your concentration and memory. They are also a promotional product staple. Branded notebooks are the notepad’s big brother. When they’re leather-bound and embossed they make a great product for the corporate space. Fit for jotting notes on the run as an A6 spiral-bound, or on the bedside table ready for journaling. Notebooks are invaluable for students, helpful for the everyday and an unmissable opportunity for marketers.
It’s what they can do for us
There are so many proven benefits to owning, carrying and using a notebook. Those benefits include:
- Improved handwriting and spelling.
- Increased concentration, memory, and information processing.
- Stress and anxiety relief.
Many of us may be out of the habit note-taking. Some of us haven’t done it since school. However, there is a lot we could be missing out on by not writing down the things we think of and observe. With a notebook we can keep a track of seemingly unimportant things that might actually be important. For example, where you had that one-of-a-kind salad that you’ll never find anywhere else.
Our notes don’t have to be a fully detailed lexical masterpiece, however. A one or two-word note is enough to capture that crucial idea. And happily, if you’re carrying a notebook, you’ll be less likely to lose that fleeting thought. That spark of brilliance may then lead to other great ideas. Because notebooks are a great vehicle for thinking and processing our lives.
It’s how they're received
After padfolios, branded notebooks are the most-searched promotional desk item. According to APPA (Australasian Promotional Product Association), 74% of consumers have one promotional product on their desks and 59% have two.
A branded notebook’s approximate costs approximately half a cent per impression. It could be less, especially if your teams use it in the office with people moving around it eight hours a day, five days a week.
As corporate and employee gifts, a personalised Moleskine notebook has a high perceived value. In addition to that perceived value, 72% of human resources managers confirm that promotional products are integral to employee retention and engagement.
Evidently, branded notebooks are a useful product that demonstrates your brand’s appreciation to your team. You can read more about promotional products and HR in our article.
It’s what they're made of
When it comes to what their made of, you may be thinking, “paper, duh.” But you would only be partly right.
Our factories create branded notebooks from a wide range of manufactured and recycled products. Consequently, recycled paper is just the beginning of the sustainable notebook’s story.
Have you heard of recycled stone waste paper? It’s a thing and it’s waterproof. Other paper alternatives include plant waste, coffee waste, even elephant dung! Talk about sustainable.
It’s how they look
A branded notebook’s decoration opportunity is prime. With a large, flat space on the front and back covers, showing off your brand is easy.
- Embossing looks great in leather and PU (foil embossed, if you’re a little bit fancy).
- Engraving increases perceived value and is striking on fabric covers too!
- Pad, digital or screen printing covers any other branding design you can imagine.
Find out more about how products are printed.
It’s the little extras
Branded notebooks are available in any colour and combination. There are also a large range of accessories you can choose from. These include:
- Pen loop and pen;
- Elastic, clip or magnet closure;
- Bookmark ribbon;
- Recycled paper belly band;
- Document pocket;
- Natural card sleeve; and so much more.
Did we mention built-in wireless chargers? Well, you can have that too. These little extras increase functionality as well as perceived and actual value.
No question, branded notebooks are for you
Well, not for you, for your clients, partners and employees. They’re promotional products after all, they need to be out there for prospects to see, use and appreciate.
So, if you can’t think of how you might use branded notebooks in your promotional offering, give us a call and we’ll find one.
