Branded Notebooks – Why they’re so good
As well as being handy for recording strokes of genius, notebooks are proven to increase concentration and memory. They are also a promotional product staple. The notepad’s big brother is a great product for the corporate space, leather-bound and embossed. Fit for jotting notes on the run as an A6 spiral-bound or on the bedside table ready for journaling. Notebooks are invaluable for students, helpful for the everyday and an unmissable opportunity for marketers.
It’s what they can do for us
There are so many proven benefits to owning, carrying and using a notebook. Those benefits include:
- Improved handwriting and spelling.
- Increased concentration, memory, and information processing.
- Stress and anxiety relief.
Many of us may be out of the habit of taking notes. Some of us haven’t done it since school. However, there is a lot we could be missing out on by not writing down the things we think of and observe. With a notebook we can keep a track of seemingly unimportant things that might actually be important. For example, where you had that one-of-a-kind salad that you’ll never find anywhere else. Our notes don’t have to be a fully detailed lexical masterpiece, just a word or two. There’s no need to forget, if it’s written down, it’s there for good.
Capture that crucial idea! If you’re carrying a notebook, you’ll be less likely to lose that fleeting thought, that spark of brilliance that leads to other great ideas. Notebooks are a great vehicle for thinking and processing our lives.
It’s how they’re received
After padfolios, branded notebooks are the most-searched promotional desk item. According to APPA (Australasian Promotional Product Association), last year 74% of consumers had one promotional product on their desks and 59% had two. The approximate cost per impression of a branded notebook is half a cent. Less if you’re one of the few to be working at your office desk with people moving around it eight hours a day, five days a week.
As corporate and employee gifts, a personalised Moleskine notebook has a high perceived value. In addition to that perceived value, 72% of human resources managers confirm that promotional products are integral to employee retention and engagement. Notebooks are a useful product that can demonstrate a brand’s appreciation to their team. You can read more about promotional products and HR in our blog.
It’s what they’re made of
When it comes to what their made of, you may be thinking, “paper, duh.” But you would only be partly right. Promotional notebooks are made from a wide range of manufactured and recycled products. And recycled paper is just the beginning of the sustainable notebook’s story. Pages can now be made of recycled stone waste, making them waterproof. Other paper alternatives include plant waste, coffee waste, even elephant dung! Talk about sustainable.
It’s how they look
A branded notebook’s decoration opportunity is prime, with a large, flat space on the front and back covers. Embossing looks great in leather and PU (foil embossed, if you’re a little bit fancy). Engraving increases perceived value and is striking on fabric covers too! Pad, digital or screen printing will cover any other branding design you can imagine. Read about how products are printed here.
It’s the little extras
Branded notebooks are available in any colour and combination and with a range of accessories. Such as pen loop and pen; elastic, clip or magnet closure; bookmark ribbon; recycled paper belly band; document pocket and so much more. Did we mention built-in wireless chargers? Well, you can have that too. These little extras increase functionality as well as perceived and actual value.
No question, they’re for you
Well, not for you, for your clients, partners and employees. They’re promotional products after all, they need to be out there for prospects to see, use and appreciate.
So, if you can’t think of a use for branded notebooks in your promotional offering, give us a call and we’ll find one.