Better for your business – Products to enhance your brand
For marketing professionals, it can be easy to grab a bunch of promo and be done with it. Throw some hats, bags and bottles together and you’ve got yourself a great promotional starter pack. However, you can do more to get the full effect of promotional products enhancing your brand. With a simple switch of classic merchandise, you can have products that are better for your business. In this blog, we’ll give you more impactful alternatives to common promotional products, to set your brand apart.
Plastic bottles are great. Many are made locally. They are an easily accessible and functional promotional product. Most promotional bottles are BPA free and come in a range of sizes, catering well to schools, sports teams and community organisations.
Now, if that doesn’t perfectly describe your brand, perhaps plastic drink bottles aren’t for you. Consider double-walled or copper insulated stainless-steel bottles instead. The mirage bottle can easily be adapted with pop and flip lids for casual settings, or powder-coated and engraved for a more corporate feel.
Non-woven tote bags are an economical favourite. They’re made from polypropylene fibres, bonded through heat, chemical or mechanical processes. The range of available colours, PMS included, and large decoration opportunities make non-woven bags even more attractive.
However, if you want to say more about your brand than ‘we needed bags’, opt for something different. Fabric totes are having a moment as businesses endeavour to declare their environmental stance. Cotton, jute and bamboo make great long-lasting and natural alternatives. They also fit the rustic aesthetic that is right on trend at the moment. You can read more about their individual environmental footprints in our blog.
If your look is more modern or minimalist, a clear PVC tote may better suit your brand. Still environmentally conscious; sturdy and highly reusable, this tote is essential for travelers and eventgoers.
Plastic pens are such a promo staple that it can be hard to think that anything will do the job better. Plastic pens are featured on front desks and given away en masse at events. They’re cheap, functional and easily branded, receiving 3000 impressions over their life.
Could anything be better for your business? Consider a metal promotional pen instead and see how your brand shines. The price isn’t so different to the plastic version, but people love the weighted feel of a metal pen in their grip. This little detail increases your product’s perceived value and sets your brand apart from competitors.
You can take a more in-depth look at promotional pens here.
Thanks to the proliferation of technology in the last 20 years, tech accessories have become a popular choice for promotional products. Well-priced and universally relevant gadgets show an understanding of the contemporary client’s pain points. Phone grips and phone wallets are affordable and useful, but not very exciting for the recipient.
A camera lens phone attachment, however, will have your customers and employees looking forward to the next opportunity to use it. They’ll have you to thank for the professional quality of their social media snaps. And each time they take it out, they’ll flash your brand.
Caps and hats are an easy go-to for event giveaways and merch. Headwear is a popular product, especially in Australia where sun safety is a must. Branded hats are even collected. That being said, it can be hard to separate your products from those already out there. Slight differences in the style or decoration can help, but there’s only so much you can do.
Hats made from recycled PET will be better for your business. And the environment. And your clients. In manufacturing products made from recycled PET bottles, carbon emissions and energy are halved. That’s on top of the benefits of removing plastics from the environment.
As a hat, recycled PET fibres are lightweight and durable and woven to allow for moisture wicking. They’re perfect for sporting events and uniforms. Bring your company values to the forefront with a cap that makes a statement.
Some promotional products are classics for a reason. They are appropriate in a range of situations; they are affordable, and they’re used again and again. But each item you choose says something about your brand. Get that message spot on and those promotional products will be the best for your business. Don’t be afraid to step away from the conventional, that’s where creativity shines.