How to choose the perfect branded bottle
The drink bottle is a promotional product classic. It’s versatile, inexpensive, practical and offers a good-sized print area. There are literally thousands of drink bottle designs to choose from. Then you move away from plastic and there opens up another few thousand designs in glass, aluminium and stainless steel. So, how do you choose the perfect branded bottle for your needs?
Do you close your eyes and point? Do you scroll or flip through pages and pages of product catalogues? Or do you procrastinate in the hopes that inspiration will spring upon you at the last minute?
This article will give you a better idea of what you’re looking for, by uncovering more about what you really want. Then, once you know your product’s purpose, you’ll find the perfect bottle to enhance your next promotional product campaign.
Plastic Fantastic
Like we said above, plastic promotional drink bottle types exist in their thousands. You’ve probably acquired numerous in your lifetime. They might have come from school, your bank or utilities supplier, for example. Or maybe that jog you did in the park three years ago. Now you’d like to add a bottle to your own promotional products bank. But which bottle is the right one.
Well, what do you need it for?
A sports bottle is the perfect option if you’re sponsoring a community fun run. Alternatively, you may know that your target demographic is particularly active and you want to appeal more to their daily activities.
What sets a sport’s bottle apart from the others are its unique features.
- They are usually a light 600ml capacity.
- Their wide, twist lid is quick and easy to fill.
- The pop top or flip spout is quick and easy drink from.
- Finally, their ergonomic diameter is easy to carry one-handed and slides easily into your bag’s side pocket.
For general promotional use, however, your promotional drink bottle must appeal to a wide range of people.
In this instance, consider Tritan bottles. This innovative plastic has glass-like transparency but is impact resistant, so won’t shatter if dropped. It is also BPA free and light-weight.
Alternatively, you might have the opportunity to tap into your environmentally conscious audience. On that occasion, we can offer the first biodegradable, BPA free, plastic drink bottle made in Australia.
Sleek and Stylish
Rather than a general purpose giveaway, a more streamlined drink bottle may be the right one for you. The perfect branded bottle makes a great corporate gift or business conference memento. For these key moments, look for metal drink bottles.
Aluminium and stainless steel vacuum bottles are on-trend. They’re often shaped like a long teardrop with a small screw-on lid. As a result, their sleek silhouette makes them a modern and unobtrusive desk accessory. Additionally, metal bottles are available in powder-coated, matte or gloss finishes. This allows for lasting bright or subtle colours colour and engraved for sophisticated, long-lasting branding.
Vacuum bottles are called such in reference to air being removed from the space between the inner and outer walls. This process allows less heat to escape or penetrate the liquids inside, thus keeping it hot/cold for longer.
If you’re looking for something a little softer, why not look at glass? Firstly, contemporary glass drink bottles are made from borosilicate glass that will not crack or shatter in extreme temperatures. Next, they look great etched. And finally, top it with a screw-on bamboo lid engraved with your logo, it could be yours (or your clients’) dream drink bottle.
Earth Friendly
What is the perfect branded bottle for those who are passionate about protecting the environment? One that is reusable.
Did you know that single use plastic is not limited to light-weight shopping bags. In fact, in 2022, Clean Up Australia reported that single-use beverage containers made up 17% of the total rubbish that volunteers removed from the environment.
One person with a reliable, reusable drink bottle prevents approximately 170 single-use drink bottles entering landfill and the environment every year.
Aluminium and stainless steel bottles are extremely durable. You probably will have seen a well-used metal bottle out in the wild. Their colour is scratched and the sides are dented. Those with a metal drink bottle know they’ll be using it for years to come. After all, it’s the bottle they’ll bring on any adventure because it can take a beating. Imagine the impressions over all those outings if it was your brand engraved on the side.
No matter what kind it is though, reusing a drink bottle is a matter of habit. Indeed, the longer it is reused, the better it is for the environment.
What's your perfect branded bottle?
Though there are so many for you to choose, the perfect bottle for your brand and your message exists. Now you have a better idea about what you may be looking for, go and explore the wonderful possibilities. We know you’ll find the one you’re looking for.
If you want to know how to pick the right product, what’s trending or what would work best for B2B, check out our other articles. Or let us help you find the right product for your key must-win moments. Click the link to our Merch Matcher™.
