Campaigns & Promotions
A Peters Ice Cream Case study
Client: Peters Ice Cream
BRIEF:
Create an Aussie version of the ‘Ugly Sweater’ for a Facebook promotion at Christmas.
BACKGROUND:
Celebrating Christmas the traditional way in Australia is always going to be difficult with the burning heat. That’s why Peters came to us for an Aussie take on the rest of the world’s ‘Ugly Sweater’.
OUTCOME:
We explored a variety of options and decided the ‘coolest’ way to get the effect of the knitted look was to do a sublimation on the AFL style guernsey. The end result was incredible and the whole Peters team and Maxibon enthusiasts totally agreed! After delivery, the vests were an instant hit in the Peters offices and when fans saw them on Facebook they were going wild trying to win one of their own. All-in-all the promotion was highly successful for Peters in engaging customers. So much so that they brought them back in a different way for Christmas 2019!
