THE WRAP UP: Products Trending in 2020
The year is ending and many of us are happy to see it go. On the eve of the new year, let’s review the promotional product trends that were must-haves for many of you in 2020.
They may seem unusual for a promotional product, but socks were trending massively in 2020. Perhaps it was the no-shoes policy many took up during their months working from home that led to their popularity. Or maybe it’s because they’re a fun, quirky promotion featuring an epitome of comfort. Whatever it was, promotional socks have slipped onto our feet and into our hearts this year. One of our favourites were these, created for Mexican eatery Guzman Y Gomez.
Hoodies are another product that has gained popularity with more people housebound. They’ve always been on our radar, but in 2020, hoodies have really taken a front seat. The comfort, practicality, decoration potential and endless designs made them a favourite giveaway or apparel line for businesses – catering to their customers and clients.
An obvious trend emerged in April and continued through the back end of 2020. Face masks were not universally mandatory but were a justified precaution in a lot of places. Many companies saw the branding potential of face masks and purchased them for customer-facing staff. Keeping their teams safe and on-brand through the upheaval of COVID.
Another product to trend in 2020 thanks to the pandemic was sanitiser. A clear necessity for every workplace and individual, pump bottles and tubes of sanitiser with custom labels began trending in February and skyrocketed in May.
The cap, a promotional staple, continued its popularity in 2020. Usually an easy casual product to add to any kind of giveaway, this year caps have been a favourite for staff in all industries. Caps offer effortless branding and are available in so many styles that it’s impossible not to find one that represents your brand. It could be a trucker, flat cap or classic six-panel curved-peak snap back. Whichever you go with, branding is effortless.
Drink bottles, especially metal drink bottles had time in the Australian sun in 2020. For our clients, branded drink bottles were distributed to clients and customers as merchandise and giveaways. The greater perceived value of metal drink bottles improves how marketing messages are received and gives the bottle longevity – so extending the promotion and increasing your brand impressions. If you need more convincing about how drink bottles work as promo, take a look here.
Our clients stand apart from competitors with superior products to promote their brands. They trust us to know what is going to help them make an impact in a crowded and sometimes uncertain market. 2020 has been a challenging year but we’re bringing everything we’ve learned into 2021 so look out for our product predictions in the new year.