Giving Back: Impact Clients Serving Their Communities
Brand awareness and generating leads are just two things that promotional products do. Did you know they can also help brands serving their communities? They can convey educational messaging and replace environmentally unfriendly products. Whatever their purpose, promotional products in the wider community associate your brand with the great things that are happening. Better still, your brand can initiate those great things in your community.
‘Your company’s brand goes beyond logos, fonts, and color scheme. In fact, customers’ perception of your brand is built through every interaction they have with your business. From your website, to your customer service, to your building.’
Extend this advice to your presence in the community. The power that your brand has to build client trust is clear. Choose Tap partners -Yarra Valley Water, and TasNetworks are just two of Impact’s clients who are giving back and doing wonderful things for the people around them.
Choose Tap Partners
A cooperative project, Choose Tap is a program that supports access to free tap water. Their aim is to promote healthy choices and reduce the number of plastic bottles that end up in landfill. There are currently 18 local councils and water retailers partnered with Choose Tap. They make a difference through community-based programs and initiatives. By promoting reusable bottles to individuals, leading in-school education activities, and increasing the number of refill stations in the area – Choose Tap is building a more sustainable future for the community.
You can read more about how much Yarra Valley Water and Choose Tap have done for their communities in our case study.
TasNetworks
TasNetworks is a power supplier in our own neck of the woods. One enterprise, Project Marinus, is a huge step in building a more sustainable and reliable power network across the east coast of Australia. As well as Project Marinus, TasNetworks are educating our school children about electrical safety through their Bright Sparks program.
During the 45+ minute presentation, kids learn to use electricity safely, as well as what it takes to power their home. The program aims to educate Tasmania’s next generation about electricity’s cost and effects, and encourage the responsible use of our resources.
Impact supplies and assembles the materials used in the Bright Sparks program. We are very proud to have a part in keeping our children safe at home.
Corporate social responsibility is a growing concern in our socially conscious world. Those companies who can show their clients that they genuinely care about them and the wider community step ahead of those who don’t. Your brand can be a part of improving the community too. From a shower timer, to a full public health campaign – brands have the power to create positive change.
If you liked this article, please comment below. Impact are here to help brands serving their communities.
